Bachelor of Science, Major in Advertising

at San Jose State University USA

The goal of this concentration, offered by the Department of Physics and Astronomy, is to give the candidate a thorough grounding in physics, computer programming, and numerical methods. All candidates are required to complete a thesis including the defense (Plan A) or take an oral comprehensive examination as culminating experience (Plan B).

The MFA graduate program in Digital Media Art at the CADRE Institute reflects the innovative atmosphere in Silicon Valley. Academic programs emphasize artistic experimentation within a context of historical, cultural, and theoretical study. The program is intended for students with interest in contemporary research. CADRE's diverse community of faculty and graduate students produce artworks involving visualization, simulation, hypertextuality, information, mapping, telepresence, networks, and interactive systems. Candidates for the MFA in Digital Media Art must demonstrate strong artistic accomplishment in a relative field of endeavor. Applicants must provide a statement of intent indicating conceptual orientation and proposed direction of study.

The MFA is a 3 year program of study including seminars, art history, studio courses and independent study. Student progress is monitored through a series of open faculty reviews and exhibition of works. A final exhibition in the University Art Gallery is also required. Students are encouraged to take courses outside of the School of Art and Design as may be appropriate to their development. SWITCH, the on-line electronic journal of the CADRE Institute, dedicated to Digital Media Art discourse, provides a unique opportunity to engage in a significant publishing endeavor. Technical facilities include a wide range of computing resources. Students work across the boundaries of computer visualization, animation, digital video, multimedia, electronic sculpture, sound and virtual reality. CADRE supports its own networking environment and offers unparalleled opportunity to produce internet based artworks.

The School of Journalism and Mass Communications embraces the innovative spirit of Silicon Valley, emphasizing cultural and intellectual diversity, the First Amendment, and the free flow of ideas.
Students pursuing a Master's in Mass Communication are eligible for graduate assistantships within JMC. These positions are competitive and priority is given to new graduate students. They will spend the semester supporting one or two professors with a variety of projects. Each professor will have unique tasks for their student assistant. The graduate assistantship is an opportunity for the student to gain professional experience in an area of interest and supplement their academic development.

Urban planning began at SJSU in 1970 and SJSU offers the only accredited Master in Urban Planning degree in Silicon Valley. Urban planners balance visionary thinking with pragmatic problem solving - working in partnership with multiple stakeholders to address challenges related to growth and change. Urban planners work within the frameworks of formal and informal institutions to solve problems related to affordable housing, climate change, economic development, environmental protection, public health, and transportation. The program has a long history of working in partnership with local communities to address their planning needs.

Located in downtown San José, the largest city in Northern California and the urban core of Silicon Valley, the department takes advantage of its location in a rapidly changing and socially complex region by collaborating with local planning agencies and community-based organizations. Faculty and students engage in public service projects designed to assist local communities in addressing topical planning issues, while also providing students with real-world professional experience. The program has a strong network of alumni who work in the region in city, county, and state government agencies, private sector firms, and nonprofit organizations. We have a strong track record of placing graduates in both public and private sector employment in the Bay Area and beyond.

 As a graduate program, Urban Planning attracts a diverse student body, including many non-traditional students who come to the program with a wealth of knowledge and experience. A special mission of the program is to promote planning education opportunities for a diverse student population, including working students who prefer to attend the program on a part-time basis. We are among a small number of fully-acredited MUP programs with a complete part-time option for our graduate students.

The Sport Management Graduate Program at San Jose State University is housed in the Department of Kinesiology within the College of Health & Human Sciences. There are approximately 100 graduate students in the department, including a cohort of roughly 15 Sport Management students that are accepted into the program annually. Students from a variety of disciplines (e.g., Business, Hospitality, Kinesiology, Sociology, etc) are encouraged to apply.

A major focus of the program is to develop culturally informed professionals capable of management and leadership across the many sport industry professions.  In addition, the balance between applied research and practical experiences ensures that our graduates have a deep and transferable knowledge base as they enter the job market, as well as potentially influencing sport scholarship by pursuing higher levels of education.

The goal of the Sport Management Graduate Program is to prepare graduate students for a variety of management positions in the major sports industry segments: Professional Sport, Intercollegiate Athletics, Interscholastic Athletics, Youth and Community Sport, Sport Tourism, Health and Fitness, International Sport, Event and Facility Management, Sports Governing Bodies and Associations. The requirements for the 30-unit program are: Two core research methods courses, four sport management courses, including marketing, finance, legal aspects, and leadership, two electives, an internship course and a final master's project. SJSU’s location in California’s Bay Area affords a wide array of exciting internship
opportunities. Completion of the program will enable individuals to be prepared to work in the wide range of disciplines within the sports industry, including high school and intercollegiate athletics, professional sport, corporate fitness and health, public relations, sport marketing, event management, private businesses, and community services.

The M.A. in Applied Anthropology is designed to help students develop skills in applying or using anthropological knowledge which can be used across a wide range of careers. Specifically, its mission is to enable students to build on their knowledge of cultural anthropology, physical anthropology and archaeology to address real world problems and issues. The program seeks to provide a structure through which students can develop as practitioners by working closely with faculty on projects that are often done in collaboration with regional organizations. Graduates of our program have secured positions in public, private, and non-profit organizations as researchers, designers, administrators, and program developers. The M.A. program is built around three broad sets of research skills: (1) ethnographic methods for understanding how social systems, including organizations and communities, function in the regional environment; (2) assessment and evaluation skills, especially those based on qualitative methods that complement quantitative methods; and (3) the planning and design of programs, organizations, services, and artifacts.

Students graduating from this program should:

• Understand a range of anthropological research methods and be able to conduct research relevant to problem solving in various settings and for different clients or partners
• Know basic models of applying anthropology in different settings and have the skills to be able to function as practitioners in several
• Be knowledgeable about (a) the discipline of anthropology in general and how it contributes to understanding and improving contemporary society; and (b) a particular field of anthropology in greater depth
• Be able to function effectively in at least one content area or domain of application
• Understand personal, political, and ethical issues inherent in research and application
• Develop professionally as practitioners with skills in contracting, project management, and budgeting, as well as the ability to communicate about project goals and findings and the discipline of anthropology to diverse audiences
• To be knowledgeable about the region as a social and cultural system with complex state, national, and global interconnections

The MSW Program at SJSU was founded in 1969 and was originally designed to educate and train social workers to work with Spanish speaking populations in California. We currently have three MSW Program models. In each model, the curriculum prepares students for professional practice,  and enables them to work competently with Latinos, other minority groups, and those communities, groups, families, and individuals who are disenfranchised, oppressed, and/or marginalized. The program uses a cohort-based enrollment and learning strategy, in which students progress take foundation year classes with the same group of students.

The M.A. program in Communication Studies at San José State University is grounded in the theoretical and ethical foundations of communication studies; the modes of inquiry employed by communication scholars; and the practical application of these concepts and methods in professional and scholarly contexts.

We approach graduate study as an interdisciplinary exploration of multiple paradigms. Students are introduced to rhetorical, interpretive, quantitative, critical, and pedagogical frameworks.

Our curriculum is designed for new graduates, mid-career professionals, and those returning to school after a hiatus.

After completing the two-year program, alumni pursue careers in a range of fields: aspiring academics continue to doctoral programs, those with a passion for teaching pursue appointments at local community colleges, and many go on to careers in Silicon Valley or in the nonprofit sector

An approved program for each candidate may be designed in consultation with the advisor on the basis of each individual's objectives. The program shall include at least 30 semester units earned beyond the bachelor's degree in 200-level (ie: graduate level) and 100-level (ie: upper division undergraduate level) courses approved for graduate credit. This total includes 4 semester units of thesis research. At least 12 units must consist of 200-level courses. All students are required to take a 2-unit seminar (GEOL 285). All candidates are required to submit a master's thesis.

All candidates must complete the equivalent of the requirements of the San José State University B.S. Geology degree, including a minimum of four weeks of field camp, as well as two semesters each of Calculus, Chemistry, and Physics.

The oral examination for the Master of Science degree is scheduled with the student's thesis advisor. The candidate must demonstrate competency in written English. An oral presentation of thesis research is to be made before an open meeting of the Geology Department. The thesis must be approved by the student's thesis committee and submitted in final form, as outlined in the Thesis Section of the San José State University catalog, to the Graduate Division of the university in accordance with the published deadlines.

The BM concentration in Jazz Studies is a degree tailored for students who are intent on pursuing an active career as a professional jazz musician. Emphasis is placed on jazz improvisation, jazz performance styles, jazz arranging/composition, and jazz pedagogy. Jazz Studies students receive in-depth private instruction on their chosen instrument(s) and also receive opportunities to rehearse and perform with the SJSU Jazz Ensembles: Jazz Orchestra and Afro-Latin Jazz Ensemble. Students in this program must complete a senior recital in addition to the regular course of study.