Bachelor of Science, Major in Advertising

at San Jose State University USA

The interdepartmental Creative Arts Program offers a major for students interested in making connections between the arts and in studying the creative process.

The program integrates and compares visual arts, performing arts, (music, dance, drama, film, broadcast media, performing arts) and literature (including electronic interactive forms). Creative Arts Program courses are interdisciplinary and provide opportunities for both creative and critical work.

The CA major is designed to provide a breadth of knowledge and depth of understanding of the arts which prepare students for a wide variety of professional programs and careers.

The Program provides great flexibility and individualized advising and is selected by students with diverse career interests: performing arts, creative writing, cultural journalism, arts administration, teaching, etc.

The Masters Program prepares graduates for research and policy positions in government and business. Our teaching and research stress the importance of markets and institutions on political and socioeconomic outcomes. Although this program emphasizes general economics, it also guides students in the rigorous preparation necessary for doctoral programs.

The graduates of BSGE are expected to have:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.

Urban planning began at SJSU in 1970 and SJSU offers the only accredited Master in Urban Planning degree in Silicon Valley. Urban planners balance visionary thinking with pragmatic problem solving - working in partnership with multiple stakeholders to address challenges related to growth and change. Urban planners work within the frameworks of formal and informal institutions to solve problems related to affordable housing, climate change, economic development, environmental protection, public health, and transportation. The program has a long history of working in partnership with local communities to address their planning needs.

Located in downtown San José, the largest city in Northern California and the urban core of Silicon Valley, the department takes advantage of its location in a rapidly changing and socially complex region by collaborating with local planning agencies and community-based organizations. Faculty and students engage in public service projects designed to assist local communities in addressing topical planning issues, while also providing students with real-world professional experience. The program has a strong network of alumni who work in the region in city, county, and state government agencies, private sector firms, and nonprofit organizations. We have a strong track record of placing graduates in both public and private sector employment in the Bay Area and beyond.

 As a graduate program, Urban Planning attracts a diverse student body, including many non-traditional students who come to the program with a wealth of knowledge and experience. A special mission of the program is to promote planning education opportunities for a diverse student population, including working students who prefer to attend the program on a part-time basis. We are among a small number of fully-acredited MUP programs with a complete part-time option for our graduate students.

The mission of the Master of Science program in Industrial/Organization (I/O) Psychology at San Jose State University is to provide students a fundamental grounding in theory, research, and application in the field of I/O Psychology. The field of I/O psychology encompasses a wide range of scientific and applied pursuits, and enjoys close collaboration between researchers and practitioners. The program therefore strives to inculcate the value of the scientist-practitioners: to appreciate

• The theoretical and practical value of pure and applied research,
• The practical needs of organizations to benefit from scientific research methods and findings as well as "clinical" skills and interventions, and
• The impact that grappling with applied problems and solutions can have on the development of theory and methodology.

Broadly speaking, the M.S. I/O program is intended to prepare graduates for professional practice and the conduct of research in areas such as:

• Personnel Selection, Placement and Appraisal
• Training, Employee and Management Development
• Organizational Development
• Research Design, Data Collection and Statistical Analysis
• Survey Design, Administration, Analysis, Interpretation and Feedback
• Job Analysis and Performance Measurement
• Work Motivation, Job Satisfaction and Productivity
• Team Building and Self-Managing Work Team Design

The History Department at San José State University offers a standard M.A. program with specializations, or primary fields of study, in United States history Modern European history, and World history. Many of the faculty hold advanced degrees from the nation's most prestigious universities and have distinguished publication records.

The History Department also offers an M.A. program with a concentration in history education, which is reserved for public and private middle and secondary school teachers, who already are teaching or have entered (or plan to enter) the social science teacher education program at SJSU. This program is specially designed for teachers who have, or will soon have, credentials. Since this is strictly a terminal degree, anyone intending to pursue a higher degree should enroll in the standard M.A. program.

The diverse participants in the M.A. program at San José State University include active and prospective teachers, Silicon Valley business people pursuing a personal interest or looking for a career change, and Ph.D.-bound historians. Because many of the approximately 75 actively enrolled M.A. students are working full-time, graduate courses are scheduled in the evenings (Monday–Thursday), and occasionally on Saturdays or in summer. Usually about five graduate-level courses are offered each semester. Some applicable upper division courses are also offered in the evening, as well as a few during summer sessions.

The Organizational Studies major is an interdisciplinary major designed to help students develop skills for careers in a variety of organizations including small businesses, multinational corporations, non-profit organizations, and local, state, and national government agencies. Organizational Studies courses are designed to give students skills for real-world problem solving. Students have the opportunity to take courses across a wide range of social science disciplines including anthropology, communications studies, economics, political science, psychology, and sociology. Organizational studies is ideally suited for students who want careers in business, government, or the non-profit sector, where knowing how organizations work is a key to success.

Music Composition Majors engage themselves in the study of new music and its construction for traditional ensembles as well as electro-acoustic mediums. Private composition lessons are at the heart of this degree program: each student is given individual time to be mentored by one of our distinguished faculty in the art of composing music. This degree program also offers group composition classes and provides many opportunities for students to hear their own works performed by other students and faculty members. Students in this program must complete both junior and senior recitals in addition to the regular course of study.

The Theatre Arts Major emphasizes a strong foundation in acting, directing, writing, design and entertainment technologies. Theatre Arts students study the history and practices of theatre with a particular emphasis on the interrelationship between theatre and contemporary performance cultures.

Theatre Arts' production program gives students a wide range of performance opportunities from professionally-oriented mainstage productions, to experimental and new-play production workshops, to feature-length film, broadcasting, web and site-specific performances.

The distinguished faculty and alumni of SJSU Theatre Arts play significant roles in the cultural life of the Bay Area, as well as the broader entertainment industry, as performers, designers, directors, writers, and administrators. In this way SJSU Theatre's network connects our students directly to the professional world and to a wide range of career opportunities.