Bachelor of Science, Major in Advertising

at San Jose State University USA

The Humanities B.A. Comparative Religious Studies Concentration presents scholarly interpretations of the world's religious traditions.  It aims to be as global as possible in covering the great diversity of religions and as inclusive as possible in covering various methodological approaches to the study of religion.

Faculty members of the Comparative Religious Studies Concentration are committed to guiding students in the kinds of learning needed for this task.  In other words, it is our goal to provide students with the key elements of religious literacy: knowledge of the basic data in the study of religions, respect and tolerance for diverse religious perspectives, and critical thinking skills that can be applied to explanations of religion from insiders as well as outsiders.

The Humanities B.A. Comparative Religious Studies Concentration offers a comprehensive preparation for those who plan to undertake graduate education in theology, history of religions, and other related areas.

The Comparative Religious Studies Minor offers a basic understanding of religious beliefs and practices for those whose careers would benefit significantly from a familiarity with various religious traditions.

The Master of Science in Data Science program, offered by the College of Science’s Department of Computer Science and Department of Mathematics and Statistics, provides students with a Bachelor’s degree in the sciences or engineering with foundational knowledge, experience, and skills that are crucial for a data science career. It features a multidisciplinary curriculum in applied math, statistics, computer science, and their intersection - machine learning. Its rigorous, balanced coursework provides students with strong mathematical, computing, and data skills, as well as project experience. Graduates of this program will have the necessary theoretical knowledge, practical data analysis and coding skills for solving complex real-world problems based on massive amounts of data and also meet the qualifications for various data scientist positions in industry and government.

Program Learning Outcomes (PLOs)
Students will be able to:

• Apply computer science knowledge and tools to assist in performing data science tasks.
• Summarize and evaluate statistical and machine learning concepts, models, and techniques.
• Integrate multidisciplinary knowledge and software to tackle challenging, complex data science tasks.
• Communicate effectively, both orally and in writing, data science concepts, algorithms, and results to a broad audience.
• Identify ways in which data scientists can contribute to the cultural and economic well-being of diverse societies in local, national, and global scopes. 

Programs leading to the Master of Science in Chemical Engineering Degree have been developed for the following specializations: Biotechnology, Environmental Engineering, and Semiconductors and Polymer Processing. Other specialized programs can be developed through consultation between the graduate advisor and student.

We offer Masters in Chemical Engineering Degree with Thesis in Biotechnology/Biochemical Engineering. Please contact Dr. Melanie A. McNeil for more information.

The program of study, which may involve either the thesis or non-thesis option, provides a balanced program of advanced study of chemical engineering principles with emphasis on both fundamental and applied aspects of the areas considered. The core program is complemented by a variety of advanced technical electives, allowing the program to be tailored to the needs and interests of the individual.

The program of study normally involves the thesis option, with opportunities for research under the direction of a faculty advisor. Late afternoon and early evening classes are regularly scheduled for the convenience of employed engineers who wish to pursue graduate work on a part-time basis.

The Department of Chemical Engineering currently has research projects in the areas of biokinetics, vapor-liquid equilibria, suspensions, reaction kinetics, catalysis, bioremediation, and semiconductor processing including dry wafer cleaning. Project activity is sponsored by local industries as well as by government funding agencies.

The Theatre Arts Major emphasizes a strong foundation in acting, directing, writing, design and entertainment technologies. Theatre Arts students study the history and practices of theatre with a particular emphasis on the interrelationship between theatre and contemporary performance cultures.

Theatre Arts' production program gives students a wide range of performance opportunities from professionally-oriented mainstage productions, to experimental and new-play production workshops, to feature-length film, broadcasting, web and site-specific performances.

The distinguished faculty and alumni of SJSU Theatre Arts play significant roles in the cultural life of the Bay Area, as well as the broader entertainment industry, as performers, designers, directors, writers, and administrators. In this way SJSU Theatre's network connects our students directly to the professional world and to a wide range of career opportunities.

The M.A. in Applied Anthropology is designed to help students develop skills in applying or using anthropological knowledge which can be used across a wide range of careers. Specifically, its mission is to enable students to build on their knowledge of cultural anthropology, physical anthropology and archaeology to address real world problems and issues. The program seeks to provide a structure through which students can develop as practitioners by working closely with faculty on projects that are often done in collaboration with regional organizations. Graduates of our program have secured positions in public, private, and non-profit organizations as researchers, designers, administrators, and program developers. The M.A. program is built around three broad sets of research skills: (1) ethnographic methods for understanding how social systems, including organizations and communities, function in the regional environment; (2) assessment and evaluation skills, especially those based on qualitative methods that complement quantitative methods; and (3) the planning and design of programs, organizations, services, and artifacts.

Students graduating from this program should:

• Understand a range of anthropological research methods and be able to conduct research relevant to problem solving in various settings and for different clients or partners
• Know basic models of applying anthropology in different settings and have the skills to be able to function as practitioners in several
• Be knowledgeable about (a) the discipline of anthropology in general and how it contributes to understanding and improving contemporary society; and (b) a particular field of anthropology in greater depth
• Be able to function effectively in at least one content area or domain of application
• Understand personal, political, and ethical issues inherent in research and application
• Develop professionally as practitioners with skills in contracting, project management, and budgeting, as well as the ability to communicate about project goals and findings and the discipline of anthropology to diverse audiences
• To be knowledgeable about the region as a social and cultural system with complex state, national, and global interconnections

The graduates of BSGE are expected to have:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

Linguistics is the scientific study of human language. It attempts to answer fundamental questions such as, What is language? How does it work? How is it represented in the mind? What features do all human languages share in common? How do languages change over time?

Within universities, linguistics is often grouped together with other social and behavioral sciences such as anthropology and sociology. However, the concerns of linguistics also overlap with those of English, philosophy, and other humanities, with certain physical sciences such as acoustics, and computer science. And because language is ultimately situated in the brain, linguistics is sometimes considered one of the "cognitive sciences," along with psychology, philosophy, and artificial intelligence.

The linguistics faculty at SJSU offers expertise in many areas within linguistics, including

• Computational linguistics (computer processing of language)
• Morphology and syntax (the structure of words and sentences)
• Phonetics and phonology (the sounds of language)
• Psycholinguistics (language and the brain)
• Semantics (meaning)
• Sociolinguistics (language and society)

The mission of the department is to be a recognized leader in translational biomedical research; to provide hands-on education focused on solving real world biomedical problems; and to foster innovation and entrepreneurship in the service of human well being.

The Masters Program is designed to produce graduates who:

• Are able to solve complex engineering problems and tasks, and use engineering, science and statistics principles to justify recommendations.
• Are able to evaluate the impact of their work on society, including ethical, economic, global and environmental aspects.
• Can deliver effective presentations of engineering results in written and oral formats.
• Have life-long learning skills and are able to apply their engineering knowledge to critically evaluate relevant literature and new technologies or systems.
• Are effective leaders, capable of working in diverse environments.
• Are able to apply their engineering education to a variety of career paths.

The MS Biomedical Engineering program has been designed, in consultation with potential employers, to prepare graduates for the wide variety of emerging interdisciplinary careers at the interfaces between engineering and the life sciences. The coursework has been designed to build upon the student’s background in engineering, biology, chemistry or physics.  Students will take courses that uniquely prepare them to function effectively in a Food and Drug Administration-regulated global environment in which they will develop health-related medical products and techniques that improve the quality of life.  Technical elective courses may be taken from the list of electives provided on the department website, with approval of the academic advisor.  The electives, in combination with the required thesis or project research, will enable the student to develop depth in one of the many areas that biomedical engineering encompasses.

Established over thirty years ago, the main objective of the Industrial Design Program is twofold: first, for students to understand the evolving needs of humanity; and second, for students to address those needs by giving form to solutions. Graduates will emerge from the program prepared to design sustainable solutions to world problems. They will be trained in designing for and from all perspectives and to take into account the diversity of human existence. In our program, students will get to put their concepts into practice from the convenience of our Seid Lab, funded by an alumni and holding the most cutting edge fabrication equipment, available strictly to Industrial Design students.

Our distinguished faculty recognizes that, to become impactful industrial designers, students must have a firm comprehension of all things related to the human experience. As such, the program takes full advantage of the university setting by collaborating with SJSU’s Anthropology, Business, and Engineering programs. Additionally, because of our ideal location at the center of Silicon Valley, guest speakers from local tech companies and design studios are often invited to give talks, as well as critique student work.

Industrial design is not just the design of objects that facilitate everyday living; it’s also the design around experiences and services. With the world in constant flux, we aspire to equip future industrial designers with essential tools—a balance of theory, skill, and practice—necessary to become global citizens and effect change throughout the world.

Spatial Art is an interdisciplinary program that encompasses a broad range of media including Ceramics, Glass, Installation Art, Metal Fabrication and Casting, Multimedia, Performance Art, and Sculpture. It provides excellent facilities and resources for students who wish to realize their ideas in three-dimensional form. The area is guided by a faculty with varying philosophical approaches and technical expertise and a common concern for spatial issues.

Technical facilities include well-equipped shops in a variety of areas. The jewelry lab allows for smithing and casting of small metal works. The large ceramics facility has complete clay mixing capacity and fifteen kilns which can serve almost any purpose, including a fifty cubic foot gas kiln. The glass area is a modern lab with heat recuperative furnaces, as well as slumping and casting facilities. A large foundry and outdoor sculpture yard provide for the realization of ideas in cast and fabricated metal, stone and mixed media, including large scale work, with all the major welding equipment, vacuum casting capability, two 285 lb casting crucibles, a 140 cubic foot burnout kiln, and a fork lift. The wood shop is fully equipped for furniture making and construction of sculpture in wood, foam and plastics. The machine shop has mills and lathes, and metal-cutting bandsaws. Other shop facilities include a laser cutter, plastic vacuum former, spray booth, sandblaster, and sheet-metal working machines.

Many Spatial Arts students work in the area of installation. There are seven galleries of varying size within the Art building that can be used on a weekly basis for such projects. There are also two brand new shipping containers, known as the Freight and Cargo Galleries, for installation projects. Students also have access to University and School digital and video equipment that may be needed as a part of installation work. Graduate students are encouraged to explore and utilize any and all of these facilities as resources. As they grow in their abilities to visualize and express the form and content of their ideas in three-dimensional terms, they may see each concept dictating its own technique and material. The resources of the Department of Art and Art History faculty and laboratories offer rich critical and technical support.