Bachelor of Science, Major in Business Administration with Concentration in Marketing

at San Jose State University USA

Our RTVF major program offers training and experience in radio, television, film, and multimedia production as well as courses in history, research, and aesthetics of these media. The department operates a full time 24-hour a day radio station, KSJS 90.5 that provides entertainment, sports and community service to the Bay Area. The department also creates feature films through SPARTAN FILM STUDIO as well as other faculty, staff and student production projects.

San José State University recognizes the need for an interactive and productive education in the field of the arts. RTVF students are given multiple opportunities to perform, write, and direct their own works in preparation for a successful career in the Hollywood arts.

SJSU’s Music Education program has long been recognized for its outstanding preparation of music teachers. During their studies in in either vocal or instrumental pedagogy, Music Education students also enroll in core music classes such as Music Theory, private lessons, and performance ensembles that will allow them to grow as musicians. By obtaining a BM in Music Education, SJSU students are better prepared to undergo the California teaching certification process that is required in order to be a certified California music teacher. Students in this degree program are expected to present a thirty-minute senior recital.

The Master of Arts degree in Spanish offers students the opportunity to pursue studies in Hispanic literature, linguistics, and culture. The program prepares students for doctoral studies and for careers in the teaching of Spanish, bilingual education, international business, social and governmental services, and other related areas.

The Master of Science in Data Science program, offered by the College of Science’s Department of Computer Science and Department of Mathematics and Statistics, provides students with a Bachelor’s degree in the sciences or engineering with foundational knowledge, experience, and skills that are crucial for a data science career. It features a multidisciplinary curriculum in applied math, statistics, computer science, and their intersection - machine learning. Its rigorous, balanced coursework provides students with strong mathematical, computing, and data skills, as well as project experience. Graduates of this program will have the necessary theoretical knowledge, practical data analysis and coding skills for solving complex real-world problems based on massive amounts of data and also meet the qualifications for various data scientist positions in industry and government.

Program Learning Outcomes (PLOs)
Students will be able to:

• Apply computer science knowledge and tools to assist in performing data science tasks.
• Summarize and evaluate statistical and machine learning concepts, models, and techniques.
• Integrate multidisciplinary knowledge and software to tackle challenging, complex data science tasks.
• Communicate effectively, both orally and in writing, data science concepts, algorithms, and results to a broad audience.
• Identify ways in which data scientists can contribute to the cultural and economic well-being of diverse societies in local, national, and global scopes. 

This program prepares students for intellectually and aesthetically challenging careers in Graphic Design by providing courses that emphasize theory and professional practice. The curriculum concentrates on the organization and visual communication of information and includes typography, form and image, information architecture, user interface, interactive design, and motion graphics. Additionally, students have the opportunity to attend special classes and workshops led by studio professionals and faculty members.

To be admitted to the program, students must pass two portfolio reviews. To advance to the BFA GD program, students must pass two Junior and two Senior Reviews.

The San Jose State University Human Factors and Ergonomics Master's Degree Program is an interdisciplinary degree program that prepares students for practice in their emerging profession through a course sequence that emphasizes theory,
practical applications, and research.

Human Factors/ Ergonomics students take a group of five core courses from several different San Jose State University departments and elective courses in topics of their choosing. The program culminates in a major project or thesis.

Program Outcomes
The program’s outcomes are expected to provide a firm foundation that enables graduates to achieve the above program objectives. The Human Factors/Ergonomics Program is designed to produce industrial and systems engineering graduates who:

• Have an ability to apply knowledge of the sciences of human factors and workplace ergonomics.
• Have an ability to design and conduct experiments, as well as to analyze and interpret data.
• Have an ability to design a system, component, or process to meet accepted human factors and workplace ergonomics standards within realistic constraints such as economic, environmental, social, political, ethical, health and safety,manufacturability, and sustainability.
• Have an ability to function on multi-disciplinary teams.
• Have an ability to identify, formulate and solve human factors and workplace ergonomics problems.
• Have an understanding of professional and ethical responsibility.
• Have an ability to communicate effectively.
• Have the broad education necessary to understand the impact of human factors and workplace ergonomics solutions in a global, economic, environmental, and societal context.
• Have a recognition of the need for, and an ability to engage in, life-long learning.
• Have the knowledge of contemporary issues.
• Have an ability to use the techniques, skills, and modern human factors and workplace ergonomics tools necessary for industrial and systems engineering practice.

The Journalism and Mass Communications Department's Public Relations program is nationally recognized and the only degree program of its kind in Northern California. One of the largest PR programs in the United States, this dynamic program has been a consistent leader in preparing students for success in a wide variety of strategic communications careers.

Program Highlights

• The most comprehensive PR curriculum in Northern California.
• Rated one of the 'premier' programs in the U.S. in a national survey conducted by Marquette University.
• All majors are required to complete an internship providing an excellent foray into the field of Public Relations.
• The School of Journalism and Mass Communications is 100 percent wired for the Internet with student-friendly Mac and PC labs.
• Students in campaigns class plan public relations programs for actual clients, including Cisco Systems, Intel, American Cancer Society.
• One of the few programs in the nation to have course electives in Special Events Management and the Principles of Fund-Raising.

Students in the BS, Microbiology program prepare for positions in industries that use or detect microorganisms and for graduate studies in basic, applied or medical microbiology. The program includes specialized instruction in basic microbiology, immunology, medical microbiology, microbial physiology, bacterial genetics and bacterial diversity.  It is also designed to accommodate those who wish to pursue certification as Clinical Laboratory Scientists (medical technologists). Electives, such as hematology, and internships that meet state certification requirements are offered.

The Bachelor of Science degree in Software Engineering (BSSE) goes beyond programming to include engineering methodologies and hands-on project experience. The program prepares students to become qualified engineers for IT leading companies in Silicon Valley and international engineering market by providing them with state-of-the-art engineering methods, emergent technologies, team work experience, and solutions so they are capable to address design, coding, validation, and measurement issues for the construction of large-scale computer systems and software applications in the real world.

Program Educational Objectives
The educational objectives of our program is to ensure that the graduates are fundamentally solid, practical, dependable, collaborative, and professional. Specifically, three to five years after graduation, the successful graduates will have

• Engaged in successful professional practices in their chosen discipline
• Demonstrated professional and personal leadership in their workspace and the society
• Demonstrated effective collaboration and communication in the work environment and beyond
• Utilized formal and informal learning opportunities to maintain and enhance technical excellence and professional growth

Student Learning Outcomes

To prepare the students for a successful professional and personal life, the BS Computer/Software Engineering program is designed to produce computer/software engineering graduates who have attained the following student learning outcomes at the time of graduation:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

The graduates of BSGE are expected to have:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.