Bachelor of Science, Major in Business Administration with Concentration in Marketing

at San Jose State University USA

The BM concentration in Jazz Studies is a degree tailored for students who are intent on pursuing an active career as a professional jazz musician. Emphasis is placed on jazz improvisation, jazz performance styles, jazz arranging/composition, and jazz pedagogy. Jazz Studies students receive in-depth private instruction on their chosen instrument(s) and also receive opportunities to rehearse and perform with the SJSU Jazz Ensembles: Jazz Orchestra and Afro-Latin Jazz Ensemble. Students in this program must complete a senior recital in addition to the regular course of study.

Urban planning began at SJSU in 1970 and SJSU offers the only accredited Master in Urban Planning degree in Silicon Valley. Urban planners balance visionary thinking with pragmatic problem solving - working in partnership with multiple stakeholders to address challenges related to growth and change. Urban planners work within the frameworks of formal and informal institutions to solve problems related to affordable housing, climate change, economic development, environmental protection, public health, and transportation. The program has a long history of working in partnership with local communities to address their planning needs.

Located in downtown San José, the largest city in Northern California and the urban core of Silicon Valley, the department takes advantage of its location in a rapidly changing and socially complex region by collaborating with local planning agencies and community-based organizations. Faculty and students engage in public service projects designed to assist local communities in addressing topical planning issues, while also providing students with real-world professional experience. The program has a strong network of alumni who work in the region in city, county, and state government agencies, private sector firms, and nonprofit organizations. We have a strong track record of placing graduates in both public and private sector employment in the Bay Area and beyond.

 As a graduate program, Urban Planning attracts a diverse student body, including many non-traditional students who come to the program with a wealth of knowledge and experience. A special mission of the program is to promote planning education opportunities for a diverse student population, including working students who prefer to attend the program on a part-time basis. We are among a small number of fully-acredited MUP programs with a complete part-time option for our graduate students.

The Master of Arts Program in Psychology affords its candidates an opportunity for advanced study of psychological theory and research techniques with the following objectives in mind:

• To succeed in business, industry and or a research setting: Our program's emphasis on the mastery of statistical and methodological procedures, research experience, and critical thinking produces graduates that are well suited for many careers in business, government, and/or an array of research settings.
• To earn a Ph.D. in psychology:The coursework and experience obtained in the Experimental Psychology Program is designed to enhance students' credentials when applying to highly competitive doctoral programs.

The emphasis of the M.A. Program in Psychology is on psychological theory and research skill development. Admission to the Program is based on an adequate undergraduate background in psychology and other disciplines. Courses selected for concentrations of study commensurate with the objectives listed above probably require specific prerequisites or their equivalent. Students who do not have an adequate background in psychology to pursue a specific concentration should expect to spend extra time completing work for the degree. The specific courses comprising the program of study for a concentration are selected in consultation with the M.A. in Psychology Program Coordinator.

Learning Objectives and Outcomes:

• Ability to effectively use grammatical structures in Spanish and to express oneself orally and in writing in different sociolinguistic milieus including formal and academic presentations.
•  Ability to appreciate literary texts of the Spanish-speaking world (Spain, Spanish America and the Hispanic U.S.) and to recognize stylistic elements in the literature.
•  Ability to develop and carry out research projects in Spanish, including term papers and bibliographical research.
•  Ability to analyze and develop texts other than literary: for example, informal and formal correspondence, (applications for school or jobs, a résumé, brochures, etc.) and to understand the use of appropriate academic and technical terminology.
• Ability to produce, analyze and rationalize the sounds of Spanish (phonology) as compared and contrasted with the sounds of English.
•  Ability to analyze morphological, syntactic and semantic components of Spanish

The Master of Science program in Biological Sciences with a concentration in Molecular Biology and Microbiology, offered by the Department of Biological Sciences, offers students training in the pursuit of rigorous scientific investigation with an emphasis on discovering the molecular mechanisms that underlie biological processes such as behavior, cell biology, immunology, microbial diversity, microbial engineering, pathogenesis, and neural development. During their research experience, students acquire the skills necessary to successfully address a variety of research questions under the guidance of faculty.

In addition, students with our degree will have gained experience in critical thinking, problem-solving, research methodology (e.g., experimental design, sampling techniques, and analysis), and both written and oral communication. Our alumni are successful applicants for doctoral degree programs and generally attain high level academic and non-academic positions in both the private and public sectors.

Students in the BFA program will have accomplished these objectives and will have produced a portfolio of work that will enable them to apply to graduate schools. The required BFA Seminar gives students an opportunity to consider contemporary and historical issues and allows them to evaluate their work and the work of others within a broader context. BFA students are required to complete a senior project that reflects a personal direction. They exhibit the resulting body of work that is then reviewed by a committee of faculty members.

The overall objectives of the Pictorial Art Area are as follows: Visual sensitivity in the pictorial art is developed in a number of ways. In Beginning Drawing students learn to translate the perceived world into two-dimensional constructs such as line and tone. While formal elements of composition are specifically addressed in 2-D Concepts, they remain an integral part of all pictorial courses. As students progress through more advanced courses, they engage in more sophisticated levels of visual thinking. This will be reflected in their work in the utilization of more complex formal means, both representational and abstract, and to express content. In critique sessions, students are encouraged to articulate visual ideas.

In Pictorial Art, students learn to conceptualize their ideas and execute them. This is true on every level from introductory courses to the most advanced. In some courses, such as Expressive Drawing, the emphasis is on the discovery of personal content through abstraction of the observed world or through the development of non-representational vocabulary. In other courses, such as Representational Drawing and Life Drawing, the emphasis is on perception and learning more traditional methods of rendering and depiction. In more advanced courses students are given the opportunity to choose the stylistic means of expression which best gives form to their visual ideas.

Students in Pictorial Art area are exposed to a wide variety of techniques and technical processes. This ranges from the simple and straight-forward use of pencil and charcoal in drawing through the slightly more complex techniques of watercolor, acrylic and oil painting to the more involved processes of hand-drawn and photo-generated serigraphy, as well as the chemical processes of lithography and intaglio printing. By the time they graduate students will be proficient in several of these areas. The Art History requirements for the major give the students a broad understanding of the major movements of the past and present in both the Western and non-Western worlds. In addition, slide lectures and books presented in the classroom put course work into a historical and cultural context.

The Department of Justice Studies at San José State University offers an online Master of Science in Criminology with a Concentration in Global Criminology designed to adapt to the ever-changing environment of the justice and legal systems, and the discipline of criminology. It uniquely combines advanced study of contemporary international crime and the various responses to crime around the globe with analytic and research techniques used by advanced scholars. It provides an international comparative curriculum that develops analytical skills, understanding of legal concepts, theoretical competency, and abilities to apply criminology in practical ways. It aims to equip graduates with a truly global outlook on crime and criminal justice, a commitment to international justice, and professional competencies to apply practices from around the globe to meet the particular needs of their communities.

Program Learning Outcomes
At the end of a Master of Science degree in Criminology, students will be able to:

• Describe ways to create social change through a critical understanding of the local and global dimensions of crime.  
• Articulate and evaluate scholarly-grounded perspectives on issues of crime and justice, including ways that criminology explains crime and reactions to crime, through academic, professional and social media.
• Explain theories, assumptions, foundational knowledge, analytical and interpretive protocols, tools, and technologies within the field of criminology at a level demonstrating preparation for advanced professional responsibilities, or pursuing a PhD in criminology-related areas.
• Demonstrate skills in each step of an investigative, creative, or practical project (e.g., brainstorming, planning, formulating hypotheses or complex questions, designing, creating, completing, and communicating) that helps advance understanding of a criminological or related issue.   
• Employ global perspectives on criminology and concepts of justice to support research-informed solutions to contemporary social problems.

The undergraduate concentration in Creative Writing invites students to become involved in the creation of new literary art. Like all English majors, Creative Writing concentrators begin their studies with the three-course Transatlantic survey sequence, giving them a solid grounding in literary history. Later, they take writing workshops in various genres, including fiction, poetry, creative nonfiction, and scriptwriting. They are encouraged to work on the Department’s 150-year-old literary magazine, Reed, and to participate in other literary programming on campus, for example the readings and conversations with visiting authors sponsored by SJSU’s Center for Literary Arts.

The Bay Area needs well-trained technical writers and editors. The high-tech companies of Silicon Valley require people who are able to write quality manuals, reports, and web updates; write clear business reports and promotional materials; communicate effectively both with consumers and within the company; and understand each step of the publication process.

The U.S. Bureau of Labor Statistics reports that demand for technical writers will continue to increase for the foreseeable future, especially in regions of the country like ours. Download more information about the demand for technical writers. [pdf]

So what is Professional and Technical Writing (PTW)? Simply put, PTW is writing done in a workplace environment designed to persuade, inform, or instruct. While “professional” generally applies to business writing and “technical” generally applies to writing about technical topics, most professional writers would find the distinction superficial because they are frequently required to do both.

The MS Materials Engineering program provides advanced study of materials engineering topics with emphasis on both the fundamental and applied aspects. A multi-disciplinary approach to education is evident in the materials engineering program’s specialization areas of semiconductor processing, structural materials, and biomaterials. Elective courses are also available in science, business, and other engineering fields. This broad-based, multi-disciplinary education has proven to be an important factor for a student’s future success, either at leading Silicon Valley companies or in Ph.D. programs. Class schedules are designed for the convenience of employed engineers who wish to pursue graduate work on a part-time basis.

The faculty are actively involved in research in a number of areas including electronic and magnetic materials, semiconductor processing, MEMS, microelectronic packaging, polymers, composites, nanotechnology, and biomaterials. Research activity is sponsored by local industries as well as by government funding agencies.

The Materials Engineering program welcomes students with undergraduate degrees in a variety of other engineering and science disciplines.