Bachelor of Arts in Journalism and Promotional Communication

at Shorelight Group - Cleveland State University USA

The interdisciplinary major is administered by the Department of History and is primarily intended for students seeking secondary licensure. It provides comprehensive training in History and related social-studies fields taught in Ohio secondary schools. The primary mission of the Social Studies major is to provide students with the content competency to teach Social Studies in secondary schools. A Social Studies teacher is expected to teach students how to make informed and reasoned decisions as citizens in a culturally diverse, democratic society. The degree forms the content knowledge basis for students to pursue teaching professions and to
provide the necessary critical thinking, analytical reasoning, and academic judgment skills upon which to embark on a lifetime of intellectual growth. Students pursuing a degree in Social Studies must also fulfill a minor in secondary education, which is administered by the College of Education and Human Services.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The Nonprofit Administration major is designed for students aspiring to enter the fields of nonprofit management and human services and for those currently employed in these areas. It provides management skills and training directed toward mobilizing community assets and capacity building.

The Nonprofit Administration Major is designed to:

• Develop leadership skills necessary to create positive social change.
• Prepare students to engage and manage volunteers and professionals.
• Teach strategies for the analysis of complex issues affecting nonprofit organizations.

The Communication Studies major provides students with a critical understanding of the complex, vital role that communication plays in contemporary life. Course-work offers students a host of intellectual, problem-solving, and career-related skills. In contemporary society, which is characterized by a dazzling array of new technologies, rapid social change, instant messaging, and dynamic interpersonal relationships, it is imperative that students appreciate the ways communication influences everyday life. Students who obtain a major in communication will take classes from a nationally ranked faculty and gain an appreciation for the social scientific study of communication.

There are two tracks in the major. The Communication Management track focuses on understanding and improving communication processes in a variety of contexts, including doctor-patient interactions, organizations, teams, families, interpersonal relationships, negotiation and mediation settings, and communication between persons from different cultures, genders, and ethnicities. The Communication track supports students who have widely ranging interests or who need maximum flexibility in scheduling. In addition to the areas mentioned above, students in this track may take coursework in journalism and public relations.

The Chemical Engineering curriculum prepares the student for a successful career in a dynamic and progressive profession. A chemical engineer may pursue a wide scope of projects. Chemical engineers are responsible for the design and operation of processes that accomplish chemical changes. Examples of such processes are the production of antibiotics, detergents, drugs, paints, plastics, petrochemicals, advanced materials, and synthetics. A chemical engineer may also work on the research and development preceding or accompanying a given process design, or the management of a plant or an entire enterprise. The Cleveland State University chemical engineering curriculum provides a strong foundation to work in energy conservation and utilization, environmental pollution control, as well as the petrochemical industry and many other chemical-related industries. Consistent with mission of the university, college and department, this program has been designed to provide an attractive avenue for students interested in chemical engineering.

Psychology is a field of study that covers a broad spectrum of topics that have real-world applications. As one of the university’s most popular majors for undergraduate students, Psychology serves as an excellent foundation for careers in healthcare, business, sales and marketing, social service, and education. Of course, the study of Psychology at the graduate level also serves as a gateway to, and preparation for, careers in research or applied Psychology.

Business Economics is a specialized area of economics that uses economic and quantitative analysis to make strategic business, financial, and management decisions. Business economists study the allocation of scarce resources, and the resulting forces that shape our business, economy and society both locally and globally.

The Bachelor of Business Administration (BBA) in Business Economics can lead to many career opportunities in the public sector, financial institutions, marketing institutions, investment institutions, consulting firms, market research organizations, mergers and acquisitions departments, insurance companies, and international organizations.

The ability to adapt and thrive in diverse business environments is more crucial than ever before in today’s increasingly interdependent global economy.

Studying international business provides students an opportunity to learn and think about the world of business on a global scale. Students gain knowledge and skills required for international business careers while developing an understanding of the political, cultural and regulatory environments that shape international business and trade. International business students learn necessary accounting, finance, supply chain, marketing and management skills that prepare them to succeed in managing multi-national corporations as well as large national firms, medium- and small-sized business expand into international markets.

• Spanish is the world's third most spoken language, after Mandarin Chinese and English, and ranks second in terms of native speakers.
• At the end of the 19th century, 60 million people spoke Spanish. Today, almost 500 million people worldwide speak Spanish!
• Spanish is the mother tongue of approximately 350 million people in 21 countries (Mexico: 98 million, Spain: 39 million, USA: 39 million, Argentina: 35 million, Colombia: 36 million, Venezuela: 22 million, Peru: 20 million…) It is also widely spoken in many more where it is not an official language.
• Hispanic consumers are the fastest-growing market segment in North America. Their population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $926 million by 2007.
• Spanish is the second most used language in international communication, and an official language of the UN and its organisations.
• 29 million US residents above the age of 5 speak Spanish at home. That's approximately 1 of every 10 US residents, an enormous consumer and business-to-business market.
• "The world is rapidly becoming multilingual and Arabic and Spanish are both key languages of the future" said language researcher David Graddol, commenting on a recent report presented to the British Council.
• No one aware of the changing tides of business could fail to notice that we increasingly operate in global markets. Foreign language fluency is a significant asset for job seekers, as more and more companies trade internationally.
• The US Census Bureau reports that the nation's Hispanic population is expected to jump to 49.3 million from 38.2 million by 2015. The 39 million Hispanics currently living in the USA make up 12.5% of the total population. This population growth has increased demand for Spanish language media: radio, television, newspapers, magazines...
• Latin American countries are experiencing strong economic growth and becoming important global commercial partners. Newly created MERCOSUR and the existing free trade agreements between Hispanic countries and North America (ALADI, the Andean Community, CACM, NAFTA, G3), are expected to bring further growth to Latin American economies.
• Latin culture continues to have a global influence on architecture, art and literature. Who isn't familiar with Cervantes 'Don Quijote de la Mancha, the second most translated book after the Bible, which marked its 400th anniversary in 2005 with worldwide celebrations? Who hasn't heard that the most expensive painting ever sold is a Picasso?
• Spanish architect Santiago Calatrava continues to make his mark worldwide, with recent and current projects in Sweden, Ireland, Germany, the Olympic campus in Athens and the site of the world trade centre in New York, among others.
• Spanish language authors like Gabriel Garcia Marquez and Isabel Allende continue to lead global best seller lists and win international critical acclaim.

The English major equips students to understand the historical, cultural, and social context of literature, as well as to excel in their own writing. Studying literature fosters critical thinking, oral and written communication skills, and an understanding of how language shapes our world, from daily interactions, workplaces, to the creative arts.