Bachelor of Business Administration in General Business

at Shorelight Group - Cleveland State University USA

The Design concentration provides students with a strong foundation for careers in Graphic Design and other creative fields. Design students begin their studies with introductory courses in Typography and Visual Technology, and continue into advanced courses and electives that include Web Design, Motion Graphics, 3D Modeling, Corporate Identity, Data Visualization, Information Design, Illustration, and Photography. The Design faculty collaborate with a wide range of organizations to bring real-world experiences into their courses and many Design students do internships with employers throughout the city of Cleveland.

• Spanish is the world's third most spoken language, after Mandarin Chinese and English, and ranks second in terms of native speakers.
• At the end of the 19th century, 60 million people spoke Spanish. Today, almost 500 million people worldwide speak Spanish!
• Spanish is the mother tongue of approximately 350 million people in 21 countries (Mexico: 98 million, Spain: 39 million, USA: 39 million, Argentina: 35 million, Colombia: 36 million, Venezuela: 22 million, Peru: 20 million…) It is also widely spoken in many more where it is not an official language.
• Hispanic consumers are the fastest-growing market segment in North America. Their population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $926 million by 2007.
• Spanish is the second most used language in international communication, and an official language of the UN and its organisations.
• 29 million US residents above the age of 5 speak Spanish at home. That's approximately 1 of every 10 US residents, an enormous consumer and business-to-business market.
• "The world is rapidly becoming multilingual and Arabic and Spanish are both key languages of the future" said language researcher David Graddol, commenting on a recent report presented to the British Council.
• No one aware of the changing tides of business could fail to notice that we increasingly operate in global markets. Foreign language fluency is a significant asset for job seekers, as more and more companies trade internationally.
• The US Census Bureau reports that the nation's Hispanic population is expected to jump to 49.3 million from 38.2 million by 2015. The 39 million Hispanics currently living in the USA make up 12.5% of the total population. This population growth has increased demand for Spanish language media: radio, television, newspapers, magazines...
• Latin American countries are experiencing strong economic growth and becoming important global commercial partners. Newly created MERCOSUR and the existing free trade agreements between Hispanic countries and North America (ALADI, the Andean Community, CACM, NAFTA, G3), are expected to bring further growth to Latin American economies.
• Latin culture continues to have a global influence on architecture, art and literature. Who isn't familiar with Cervantes 'Don Quijote de la Mancha, the second most translated book after the Bible, which marked its 400th anniversary in 2005 with worldwide celebrations? Who hasn't heard that the most expensive painting ever sold is a Picasso?
• Spanish architect Santiago Calatrava continues to make his mark worldwide, with recent and current projects in Sweden, Ireland, Germany, the Olympic campus in Athens and the site of the world trade centre in New York, among others.
• Spanish language authors like Gabriel Garcia Marquez and Isabel Allende continue to lead global best seller lists and win international critical acclaim.

A student who has completed French course work in high school or at another institution and who wishes to continue the study of that language must begin course work for credit at the level consistent with her or his academic background. A placement test is required for all students with less than three years of high school French or the equivalent. Students who have had three or more years of previous study must consult with an adviser in the Department of World Languages, Literatures, and Cultures to determine the appropriate level.

The mission of the Black Studies Program is to foster academic excellence and success for all students at Cleveland State University and to provide the greater Cleveland metropolitan area with opportunities to acquire knowledge and appreciation of the history and culture of people of African descent.

The Black Studies Program seeks to promote academic excellence, success for all students, and knowledge to foster multiracial, multiethnic, and multicultural partnerships within larger society. The Black Studies Program offers academic opportunities, activities, and services for the enrichment and education of Cleveland State University’s students, faculty, and staff, as well as the greater Cleveland metropolitan area.

The Bachelor of Arts in Organizational Leadership is a multidisciplinary program of study for those interested in leadership theory and practice. The program prepares students to assume leadership roles in organizational settings in the public, private and nonprofit sectors.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The Bachelor of Business Administration (BBA) in Accounting prepares students for careers in business, government and public accounting. It offers a background in business law, information systems and tax issues, giving students a solid foundation for leadership positions in business and industry.

Our students work in public accounting as auditors or tax specialists, at banking and financial institutions and in large Fortune 500 companies as cost accountants, controllers. or internal auditors. Some to provide accounting services to non-profit or governmental entities.

The Bachelor of Business Administration (BBA) in General Business provides students a breadth of knowledge in business concepts such as accounting, finance, operations, marketing, management, selling and entrepreneurship. This major is ideal for working professionals and business owners.

Psychology is a field of study that covers a broad spectrum of topics that have real-world applications. As one of the university’s most popular majors for undergraduate students, Psychology serves as an excellent foundation for careers in healthcare, business, sales and marketing, social service, and education. Of course, the study of Psychology at the graduate level also serves as a gateway to, and preparation for, careers in research or applied Psychology.

Cleveland State University's Master of Science in Environmental Engineering degree is offered through the Department of Civil and Environmental Engineering in the Washkewicz College of Engineering. This program represents the engineering component of the cross-disciplinary, environmental academic studies program at our university.

Although this program is designed for individuals with a bachelor's degree in engineering, non-engineering graduates also can take advantage of this course of study.