Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

This major is designed to give students the opportunity to engage in a multidisciplinary study of the variety of subjects concerned with international affairs. International Relations is the study of interactions among the various actors that participate in international politics, including states, international organizations, nongovernmental organizations, and multinational corporations. Career opportunities include employment in government, think tanks, global businesses, and nongovernmental organizations. An International Relations major also provides excellent preparation for graduate school in the field or in law.

Computer hardware engineers research, design, develop, and test computer systems and components such as processors, circuit boards, memory devices, networks, and routers. These engineers discover new directions in computer hardware, which generate rapid advances in computer technology. Computer network architects design and build data communication networks, including local area networks (LANs), wide area networks (WANs), and intranets. These networks range from small connections between two offices to next-generation networking capabilities such as a cloud infrastructure that serves multiple customers. Computer systems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both. Computer and information research scientists invent and design new approaches to computing technology and find innovative uses for existing technology. They study and solve complex problems in computing for business, medicine, science, and other fields.

The Design concentration provides students with a strong foundation for careers in Graphic Design and other creative fields. Design students begin their studies with introductory courses in Typography and Visual Technology, and continue into advanced courses and electives that include Web Design, Motion Graphics, 3D Modeling, Corporate Identity, Data Visualization, Information Design, Illustration, and Photography. The Design faculty collaborate with a wide range of organizations to bring real-world experiences into their courses and many Design students do internships with employers throughout the city of Cleveland.

Finance is concerned with the process, institutions, markets,and instruments involved with the transfer of money among individuals, businesses and governments. The Bachelor of Business Administration (BBA) in Finance introduces students to the theories, concepts, practices and advances in financial analysis and financial management.

Students graduating with a major in Finance can qualify for positions in the financial departments of industrial and commercial enterprises, banks, savings and loan associations, real estate firms, insurance companies, other financial institutions and government and public agencies.

Our students enjoy a high rate of employment in public or private corporations, not-for-profit organizations, and government. Finance majors typically embark on careers in asset management, commercial banking, corporate finance, financial planning, investments, insurance, real estate, or risk management.

A major in Economics equips a student with an improved ability to recognize and understand the important economic problems and issues.  It provides the technical tools needed for critically analyzing these problems and issues.  It also offers insights into how to design, evaluate, and choose among alternative solutions to these problems.  It is an excellent preparation for those who want to become professional economists as well as for those who plan to go on to graduate schools and professions in the areas of business, law, healthcare management, and engineering.

The Bachelor of Arts (BA) in Music degree is designed for students whose interests are not fully encompassed by any of the more specialized degree tracks. Students have the same core requirements as other students in Music theory, Musicianship, Piano skills, and History, but have fewer applied requirements. It is usually the case that students in this degree program have other interests that will shape their studies. These may include business, arts management, psychology, communications, or any other field of study. The BA in music is designed to accommodate this diversity while still providing a thorough grounding in fundamental musical skills.

Cleveland State University's graduate program in chemical engineering is designed to provide students with advanced skills to apply engineering analysis and design to the solution of problems involving the production or use of chemicals.  Chemical engineers design equipment and processes for large-scale chemical manufacturing, plan and test methods of manufacturing products and treating byproducts, and supervise production. Chemical engineers also work in a variety of manufacturing industries other than chemical manufacturing, such as those producing energy, electronics, food, clothing, and paper. They also work in health care, biotechnology, and business services.  Upon completion of the MS Chemical Engineering program, students will be prepared to work in any of these fields or to continue their education at the doctoral level.

The program provides a foundation built on fundamentals of Thermodynamics and Transport Phenomena.  The program offers three tracks: a thesis track, a design track, and a course-only track.  In-depth study of a specific research topic with a faculty mentor is conducted in the thesis track.  Students in the project or thesis track gain breadth of knowledge by taking a wider variety of courses.

The Nonprofit Administration major is designed for students aspiring to enter the fields of nonprofit management and human services and for those currently employed in these areas. It provides management skills and training directed toward mobilizing community assets and capacity building.

The Nonprofit Administration Major is designed to:

• Develop leadership skills necessary to create positive social change.
• Prepare students to engage and manage volunteers and professionals.
• Teach strategies for the analysis of complex issues affecting nonprofit organizations.

The ability to adapt and thrive in diverse business environments is more crucial than ever before in today’s increasingly interdependent global economy.

Studying international business provides students an opportunity to learn and think about the world of business on a global scale. Students gain knowledge and skills required for international business careers while developing an understanding of the political, cultural and regulatory environments that shape international business and trade. International business students learn necessary accounting, finance, supply chain, marketing and management skills that prepare them to succeed in managing multi-national corporations as well as large national firms, medium- and small-sized business expand into international markets.

The Bachelor of Business Administration (BBA) in General Business provides students a breadth of knowledge in business concepts such as accounting, finance, operations, marketing, management, selling and entrepreneurship. This major is ideal for working professionals and business owners.