Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

The Bachelor of Science in Computer Science Program is accredited by the Computing Accreditation Commission of ABET.

Computer programmers write and test code that allows computer applications and software programs to function properly. They turn the program designs created by software developers and engineers into instructions that a computer can follow. Software developers are the creative minds behind computer programs. Some develop the applications that allow people to do specific tasks on a computer or another device. Others develop the underlying systems that run the devices or that control networks. Database administrators use specialized software to store and organize data, such as financial information and customer shipping records. They make sure that data are available to users and are secure from unauthorized access. Information security analysts plan and carry out security measures to protect an organization’s computer networks and systems. Their responsibilities are continually expanding as the number of cyberattacks increases. Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Cleveland State University's Master of Science in Software Engineering (MSSE) program is the first of its kind in Ohio. The program is the successor to the Graduate Certificate Program in Software Engineering and is intended for both practicing professionals, as well as full-time students in the areas of software engineering, computer engineering, electrical engineering, computer science, or information management.

The program introduces students to current and best practices in the engineering of software systems. A distinguishing feature is its emphasis on the architecture, design, quality, management, and economics aspects of software engineering. Students take a project from start to completion, learning the requirements of specific deliverables and the development life cycle. Critical management issues, such as risk assessment, project planning, and market analysis, are also covered. The program exposes students to new technological developments in an advancing field and how to apply their knowledge in the workplace.

The Electrical Engineering and Computer Science Department recently commissioned a new state-of-the-art Software Engineering instructional laboratory, fully equipped with hardware and software required to meet the needs of all courses in the curriculum. The department also maintains the Software Engineering Research Laboratory to support research. The lab is equipped with desktop computers and servers connected via a LAN. Students have the opportunity to work on cutting-edge research in Software Engineering.

The Electronics Engineering Technology program is accredited by the Engineering Technology Accreditation Commission of ABET.

Program Educational Objectives:

• Prepare graduates to enter careers in design, application, installation, manufacturing, operation and/or maintenance of electrical/ electronic(s) systems.
• Prepare graduates for development and implementation of electrical/ electronic(s) systems, and be able to build, test, operate, and maintain existing electrical systems.
• Prepare graduates who can collaborate with others as a member or as a leader in an engineering team.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The primary goal of the Economic Development program is to provide students with a firm, evidence-based grounding in economic development principles and public policy issues.  In gaining this critical knowledge individuals will be better equipped to address the various issues and problems they will encounter in their economic development professions.  The curriculum provides a direct path for degree completion in a timely fashion through a rigorous course of study.

Finance is concerned with the process, institutions, markets,and instruments involved with the transfer of money among individuals, businesses and governments. The Bachelor of Business Administration (BBA) in Finance introduces students to the theories, concepts, practices and advances in financial analysis and financial management.

Students graduating with a major in Finance can qualify for positions in the financial departments of industrial and commercial enterprises, banks, savings and loan associations, real estate firms, insurance companies, other financial institutions and government and public agencies.

Our students enjoy a high rate of employment in public or private corporations, not-for-profit organizations, and government. Finance majors typically embark on careers in asset management, commercial banking, corporate finance, financial planning, investments, insurance, real estate, or risk management.

The Bachelor of Civil Engineering program provides students with a solid background in structural, geotechnical, water resources, environmental, and transportation engineering.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.

Students who are formally admitted to Cleveland State University may declare social work as their major at any time. Faculty members are available to provide advising for students in the area of academic achievement, professional development, and careers in social work.

Cleveland State University social work courses are offered during the three academic semesters (Fall, Spring, and Summer) with sections during the day, evening and online.

More than 300 social service agencies serving diverse populations in the Greater Cleveland area provide internship opportunities to CSU social work students.

Mathematicians use theory, computational techniques, algorithms and computer technology to solve problems in various fields, including basic sciences, engineering, computer science, economics, business, finance, and social sciences. The study of mathematics is traditionally divided into pure (theoretical) mathematics, which involves discovering new mathematical principles and relationships, and applied mathematics, which develops mathematical techniques for solving practical problems. Statistics is a sub-field of applied mathematics that focuses on data analysis.