Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

The interdisciplinary major is administered by the Department of History and is primarily intended for students seeking secondary licensure. It provides comprehensive training in History and related social-studies fields taught in Ohio secondary schools. The primary mission of the Social Studies major is to provide students with the content competency to teach Social Studies in secondary schools. A Social Studies teacher is expected to teach students how to make informed and reasoned decisions as citizens in a culturally diverse, democratic society. The degree forms the content knowledge basis for students to pursue teaching professions and to
provide the necessary critical thinking, analytical reasoning, and academic judgment skills upon which to embark on a lifetime of intellectual growth. Students pursuing a degree in Social Studies must also fulfill a minor in secondary education, which is administered by the College of Education and Human Services.

The Studio Art concentration is a diverse and flexible program that allows students to follow their own individual interests while developing their creative and expressive capacities. Studio Art students begin their studies with Foundations courses in Drawing, Painting, Photography, Printmaking, and Sculpture, and continue into advanced electives in these areas along with Illustration, Visual Technology, and Digital Art. In addition to preparing students to be professional artists, the Studio Art program provides students with the skills that employers want in college graduates, including critical thinking, problem solving, and effective oral and written communication.

Business Economics is a specialized area of economics that uses economic and quantitative analysis to make strategic business, financial, and management decisions. Business economists study the allocation of scarce resources, and the resulting forces that shape our business, economy and society both locally and globally.

The Bachelor of Business Administration (BBA) in Business Economics can lead to many career opportunities in the public sector, financial institutions, marketing institutions, investment institutions, consulting firms, market research organizations, mergers and acquisitions departments, insurance companies, and international organizations.

The Environmental Studies program is designed for students who are interested in working in environmental planning and analysis for business, industry or government. The program also provides an educational foundation for students who want to pursue an advanced degree in law or business.

Students examine major issues dealing with sustainable development, air and water pollution and hazardous substances. Groundwater protection, wetlands, solid waste disposal, pollution prevention, toxic land contamination, and the treatment of wastewater are some of the many topics addressed.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The Master of Information Systems program at Cleveland State University is a specialized degree program designed to prepare students for careers as information professionals. Housed within the Monte Ahuja College of Business, the coursework combines a blend of technology and management-oriented courses designed to prepare the next generation of technology managers to lead enterprises in innovative ways. Specializations within the program allow students to build specific skill sets in areas such as: information security, information technology management and business analytics.

The Nonprofit Administration major is designed for students aspiring to enter the fields of nonprofit management and human services and for those currently employed in these areas. It provides management skills and training directed toward mobilizing community assets and capacity building.

The Nonprofit Administration Major is designed to:

• Develop leadership skills necessary to create positive social change.
• Prepare students to engage and manage volunteers and professionals.
• Teach strategies for the analysis of complex issues affecting nonprofit organizations.

The programs in the Department of Political Science are designed to teach students the fundamentals of contemporary public policy, the importance of politics and democracy, and the means by which government can be influenced to respond to collective needs.

The Bachelor of Arts (BA) in Music degree is designed for students whose interests are not fully encompassed by any of the more specialized degree tracks. Students have the same core requirements as other students in Music theory, Musicianship, Piano skills, and History, but have fewer applied requirements. It is usually the case that students in this degree program have other interests that will shape their studies. These may include business, arts management, psychology, communications, or any other field of study. The BA in music is designed to accommodate this diversity while still providing a thorough grounding in fundamental musical skills.

Today, without doubt, the crucial need for businesses competing in the global marketplace to be successful and sustainable requires competence and expertise in the areas of operations and supply chain management. The operations and supply chain management responsibilities include sourcing, procurement, distribution and transportation, process scheduling and improvement, both within and across companies.