Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

Cleveland State University's graduate program in civil engineering is designed to provide students with knowledge of advanced methods for analysis and design or for research and development. Students must select one of the following graduate specializations: Structures/Foundations, Water Resources Engineering, Transportation, or Environmental Engineering. Full-time or part-time study may be pursued.

The Urban and Regional Studies major entails the study of America's cities, metropolitan areas, and their people. Students learn about the cultural, political, and historical aspects of urban living and the influence of these factors on the growth and decline of businesses and neighborhoods. Urban Studies is an interdisciplinary program that includes a foundation in urban geography, urban economic and political systems, and social issues.

Concentrations are offered in:

Urban and Regional Planning
Urban planners use their skills in research, design, and development to effect social goals in cities. The urban and regional planning track helps students use the heritage of urban planning to influence urban and regional development. Planners analyze a range of data regarding an area—the economic base, the needs of the people, the available resources, and the effects of change—and make recommendations for action.

Public Management
Public managers develop budgets, strategic plans, policies, and programs for a variety of public and private organizations. The public management track gives students basic management techniques and analytic skills necessary to manage effectively in an urban environment.

Environmental Policy and Management
This track is designed to give students an understanding of the economic, political, and social changes necessary for improving the quality of the physical environment in cities. Courses focus on domestic environmental policies and programs, environmental design, and issues related to sustainable development.

Geographic Information System
A Geographic Information System (GIS) is a computerized database management system used for the capture, storage, retrieval, analysis, and display of spatial data. GIS is useful to every discipline that utilizes geographic data and is one of the most exciting and rapidly growing computer technologies.

GIS has spread widely into fields such as land use, transportation, utility management, emergency services, natural resource management, environment, demographics, public safety and public health, market and business location, housing, and real estate. With digital representation of spatial entities and their spatial relationships in GIS database, GIS are used to improve services, assist in managing resources, and provide support for better decision-making and policy-planning activities.

Cleveland State University's Master of Science in Environmental Engineering degree is offered through the Department of Civil and Environmental Engineering in the Washkewicz College of Engineering. This program represents the engineering component of the cross-disciplinary, environmental academic studies program at our university.

Although this program is designed for individuals with a bachelor's degree in engineering, non-engineering graduates also can take advantage of this course of study.

Electrical engineers design, develop, test, and supervise the manufacturing of electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment. Electronics engineers also design and develop electronic equipment, such as broadcast and communications systems—from portable music players to global positioning systems (GPSs).

A major in Economics equips a student with an improved ability to recognize and understand the important economic problems and issues.  It provides the technical tools needed for critically analyzing these problems and issues.  It also offers insights into how to design, evaluate, and choose among alternative solutions to these problems.  It is an excellent preparation for those who want to become professional economists as well as for those who plan to go on to graduate schools and professions in the areas of business, law, healthcare management, and engineering.

Computer hardware engineers research, design, develop, and test computer systems and components such as processors, circuit boards, memory devices, networks, and routers. These engineers discover new directions in computer hardware, which generate rapid advances in computer technology. Computer network architects design and build data communication networks, including local area networks (LANs), wide area networks (WANs), and intranets. These networks range from small connections between two offices to next-generation networking capabilities such as a cloud infrastructure that serves multiple customers. Computer systems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both. Computer and information research scientists invent and design new approaches to computing technology and find innovative uses for existing technology. They study and solve complex problems in computing for business, medicine, science, and other fields.

Cleveland State University's graduate program in chemical engineering is designed to provide students with advanced skills to apply engineering analysis and design to the solution of problems involving the production or use of chemicals.  Chemical engineers design equipment and processes for large-scale chemical manufacturing, plan and test methods of manufacturing products and treating byproducts, and supervise production. Chemical engineers also work in a variety of manufacturing industries other than chemical manufacturing, such as those producing energy, electronics, food, clothing, and paper. They also work in health care, biotechnology, and business services.  Upon completion of the MS Chemical Engineering program, students will be prepared to work in any of these fields or to continue their education at the doctoral level.

The program provides a foundation built on fundamentals of Thermodynamics and Transport Phenomena.  The program offers three tracks: a thesis track, a design track, and a course-only track.  In-depth study of a specific research topic with a faculty mentor is conducted in the thesis track.  Students in the project or thesis track gain breadth of knowledge by taking a wider variety of courses.

The Bachelor of Business Administration (BBA) in Accounting prepares students for careers in business, government and public accounting. It offers a background in business law, information systems and tax issues, giving students a solid foundation for leadership positions in business and industry.

Our students work in public accounting as auditors or tax specialists, at banking and financial institutions and in large Fortune 500 companies as cost accountants, controllers. or internal auditors. Some to provide accounting services to non-profit or governmental entities.

The Art History concentration exposes students to a wide range of artistic forms and traditions and to a broad diversity of cultures and issues. Art History students begin with introductory survey courses in Western, Asian, and African Art, and continue with courses in these areas along with Modern, American, AfricanAmerican, and Islamic Art. Advanced seminars in Art History draw on the faculty’s research interests: recent topics include Jewish-American Artists, Medieval Artistic Materials and Processes of Making, and Center and Periphery in African Art. As well as preparing students for graduate study in Art History and related fields, the Art History program provides students with the skills that employers want in college graduates including critical thinking, problem solving, information gathering, and effective oral and written communication.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.