Bachelor of Arts in Mass Communication

at Shorelight Group - Towson University USA

The Sport Management major is designed to prepare students for a changing sports industry. The curriculum develops critical and ethical sensibilities as well as practical skills with the intent of producing graduates who will be responsible business leaders and community advocates able to address commercial, economic, political and social issues related to sport.

Foreign Languages majors in the Spanish Education Concentration are eligible to apply for certification to teach Spanish in Maryland upon graduation. In addition to the Core Curriculum requirements and the requirements specified by the Department of Secondary and Middle School Education, students must complete 30 units. Students must contact the Department of Secondary and Middle School Education about admission to the Teacher Education Program. Students are also required to complete the Oral Proficiency Interview and the Writing Proficiency Test. They are required to achieve a level of “Advanced Low" in the Oral Proficiency Interview. 

Students who decide not to complete all education requirements must select and complete a different concentration/track in the major in order to graduate.

The field of Health Education and Promotion (HEP) explores the complexities of human behavior and identifies ways to promote healthy behaviors. Health Education and Promotion prepares students to educate and empower the public to understand their health, to make healthy choices, to improve their quality of life, and to reduce disease and disability. Health educators design, market, implement and/or evaluate health education and health promotion programs. The settings in which community health educators work include, but are not limited to health departments, voluntary health agencies, hospitals, universities, nonprofit organizations, government agencies and schools.

The Health Education and Promotion major gives students the foundation needed to be effective health professionals based on principles from the behavioral, biomedical and social sciences. Through coursework and a 12-unit internship, students will graduate with a solid foundation in a variety of health topic areas including public health, health education theory and practice, and program planning and evaluation.

The Master of Science in Marketing Intelligence and the embedded Post-Baccalaureate Certificate in Interactive Marketing are designed to fill a growing need for graduates with the skills necessary to acquire, analyze and utilize marketing intelligence information in the digital age. The program is designed with an applied, experiential learning focus based on industry needs.

With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies.

The Allied Health program is designed to give practicing health care professionals the opportunity to advance their careers by expanding their skills in the health care marketplace. Students enter the program with a completed associate degree from a regionally accredited institution in an allied health field. The program builds on students’ existing associate degrees and clinical backgrounds and prepares them to assume additional responsibilities through advanced learning in health care administration and management, organization and funding, ethical and professional issues, and research findings that affect best practice. Graduates are better positioned for promotions, movement into related positions or job expansion.

Forensic Chemistry is a field in which many opportunities exist within law enforcement agencies and private companies. There is a critical shortage of qualified professionals in the field. Graduates of this program will be well prepared for employment in the forensic field with minimal on-the-job training or to pursue a graduate degree.

The major in Forensic Chemistry requires the completion of all the required and ancillary courses that are listed below, as well as satisfying the university’s Core Curriculum requirements.  A student may repeat no more than two courses, including multiple attempts at the same course, required for the Forensic Chemistry major. This includes all foundation courses, as well as required courses for the major.

The Mass Communication major consists of three tracks: Advertising, Journalism, and Strategic Public Relations. Students must complete one of the three tracks. Many students complete two of the three tracks and some complete all three.

Students who complete the Mass Communication major will have many career options, especially in the broadly defined fields of print, broadcast and online journalism, advertising, and strategic public relations. Majors are expected to learn how the various fields in mass communication are structured and function.

Towson University offers an undergraduate degree program leading either to the Bachelor of Arts or Bachelor of Science degree in Gerontology. The course work is multidisciplinary and provides students with an understanding of the scope of gerontology, the issues that are central to the study of aging, and a perspective from which students may understand the phenomenon of human aging and its implications for families and society. The program is designed to prepare students for entry-level professional positions in the field of aging, social services, and aging policy, as well as provide the knowledge and skills necessary for graduate and professional schools.

• Students will demonstrate development of communication skills using American Sign Language.
• Students will demonstrate cultural sensitivity.
• Students will demonstrate appropriate interpersonal and intrapersonal skills.
• Students will demonstrate competency in essential skills required of a college graduate by using software as appropriate for writing, spreadsheets, statistical analyses, for calculations or for presentations. (ILTC)

The interdisciplinary and multidisciplinary graduate program in Women’s and Gender Studies provides students with a solid academic foundation to pursue their unique goals. As the only applied master’s program in Women’s and Gender Studies in Maryland and the only Women’s and Gender Studies master’s program in Baltimore, the program emphasizes applied research methods and skills, preparing students for careers in a variety of public and private organizations both national and international, for-profit and nonprofit. It also prepares students to enter doctoral programs in a variety of fields.

While significant progress has been made in recent decades in women’s equality worldwide, international efforts for women’s rights are generating increasing attention. Depending on who they are and where they live, women experience globalization, militarization, nationalism, social movements, development, colonialism, revolutions and transitions to democracy differently. In this concentration, explore those differences and the social, political, economic and cultural processes that create them.