Master of Science in Marketing Intelligence

at Shorelight Group - Towson University USA

The undergraduate Accounting major is a 120-unit program. The program provides transition to our specialized M.S. in Accounting and Business ­Advisory Services, which is designed to complete the 150 units required for Certified Public Accountant (CPA) licensing in Maryland and many other states.

• In the production of art and/or design work, students will demonstrate a working knowledge of the elements of art and the principles of design.
• In the production of art and/or design work, students will demonstrate a comprehensive understanding of the materials and processes of their chosen discipline.
• In creating and/or evaluating art and design work, students will recognize and demonstrate understanding of perspectives of people from cultures and situations other than their own.
• Students will articulate, through writing, verbally and through the production of a body of work, their personal aesthetic and/or professional direction.

The program of study in Athletic Training is designed for students who are interested in a career in allied health care specializing in injury and illness of the physically active population. Athletic trainers function as integral members of the health care team in secondary schools, colleges and universities, sports medicine clinics, professional sports organizations, industrial settings, military, occupational health, performing arts, public safety, and other health care settings. The athletic trainer specializes in evidence based practice, prevention and health promotion, clinical examination and diagnosis, acute care of injury and illness, therapeutic interventions, psychosocial strategies and referral, health care administration, and professional development and responsibility. 

The Athletic Training Program (ATP) is designed to provide an effective blend of ­theoretical and practical learning experiences in athletic training by incorporating extensive academic and clinical education experiences. The ATP is accredited by the Commission on Accreditation of Athletic Training Education (CAATE). Successful completion of the Athletic Training Program prepares an individual as a candidate for the National Athletic Trainers’ Association Board of ­Certification examination.

Students in the Art Education program are eligible to apply for certification by the Maryland State Department of Education enabling them to teach art in Maryland in grades PreK-12. In addition to meeting the Core Curriculum requirements, students complete art education and professional education requirements. The entire program is approximately 138-139 units and takes five years to complete. The art education block is taken in the last three terms of the program.

The field of Health Education and Promotion (HEP) explores the complexities of human behavior and identifies ways to promote healthy behaviors. Health Education and Promotion prepares students to educate and empower the public to understand their health, to make healthy choices, to improve their quality of life, and to reduce disease and disability. Health educators design, market, implement and/or evaluate health education and health promotion programs. The settings in which community health educators work include, but are not limited to health departments, voluntary health agencies, hospitals, universities, nonprofit organizations, government agencies and schools.

The Health Education and Promotion major gives students the foundation needed to be effective health professionals based on principles from the behavioral, biomedical and social sciences. Through coursework and a 12-unit internship, students will graduate with a solid foundation in a variety of health topic areas including public health, health education theory and practice, and program planning and evaluation.

The Jewish Studies M.A. is a liberal arts program that offers students immersion in the history, literature and culture of Judaism as well as comprehension of the scope of the Jewish experience. Graduates of this program typically go on for a Ph.D. or seek employment requiring a depth of Judaic knowledge. The program consists of a five-course core sequence and a concentration in one of five fields: Biblical and Ancient Near Eastern Civilization, Rabbinic Literature, Jewish Thought and Mysticism, Jewish History, or Contemporary Jewish Studies.

• Students will demonstrate competency in written communication and oral communication.
• Students will use knowledge acquired in family studies and human services courses in field experiences (community service and internship placements) and capstone courses.
• Students will demonstrate comprehensive research skills related to the discipline. Students will demonstrate informational literacy and technological competency.

Bachelor of Science (B.S.) degree in Business Administration (BUAD) requires a minimum of 120 earned units, which must include successful completion of the Core Curriculum requirements, the BUAD requirements and electives. BUAD requirements include 50-51 units of required business courses and 21-24 units in one of the following concentrations or tracks: Economics, Entrepreneurship, Finance, Human Resource Management, International Business, Leadership and Management, Marketing, or Project Management and Business Analysis. The electives may include the units required for a minor or specialization program, or in a foreign language for the B.A.

• Students will possess Substantive Knowledge about Politics. They will be able to describe and understand the structure and nature of politics and government.
• Students will develop Critical Thinking Skills. They will be able to identify historical, cultural and socio-economic assumptions that underlie politics and explain how they affectperceptions and actions.
• Students will obtain an appreciation for the Affective Meanings of Politics. They will be able to explain the importance of politics in their attitudes and beliefs about current issues that affect local, national and international affairs.
• Students will acquire Skills for Learning and Life. They will be able to present articulate and persuasive arguments about politics in written and oral communications.

The undergraduate Accounting major is a 120-unit program. The program provides transition to our specialized M.S. in Accounting and Business ­Advisory Services, which is designed to complete the 150 units required for Certified Public Accountant (CPA) licensing in Maryland and many other states.