Bachelor of Arts in Communication - Advertising and Public Relations

at Susquehanna University USA

Get the thrill of hearing your work performed live during your first year. We hold a composers’ concert each semester devoted to student-created work.

Our music department is collaborative yet competitive, pushing you to grow as a musician and composer.

You’ll explore a variety of musical styles, conduct student ensembles and become well-versed in music literature and theory.

We’re one of a few undergraduate-only institutions to offer a music composition degree program. It’s small and selective, giving you plenty of chances to work one-on-one with faculty who are experienced educators and active performers.

Art is the representational record of history, and we invite you to take a closer look.

Piece together visual clues in images, buildings and objects to shed light on the human experience past and present with faculty dedicated to your intellectual development.

You’ll debate art theory and criticism, while developing keen skills in visual analysis — an invaluable tool in our increasingly image-driven world.

Travel to major museums in Washington, D.C., Philadelphia and New York City, or visit our own Lore Degenstein Gallery to carefully study works of art from various times and places.

Popular classes embrace the interdisciplinary nature of art history, examining art through the lenses of diversity, gender and politics. Art history also pairs well with a major or minor in anything from anthropology to communications to foreign language.

For you to excel, we guarantee you an international internship as a student in our international business program. Many students study in another country, but how many get to work in one before they graduate? Our award-winning Global Opportunities study abroad program also offers added overseas learning. Employers will value your experience living in another country, working in a foreign business environment and engaging with diverse cultures.

You’ll graduate from Susquehanna ready to compete against other top candidates seeking employment in international business, marketing, accounting, government, human resources, trade, finance and non-profit work.

Because our bold curriculum is rooted in the liberal arts, you will develop essential skills that employers seek, like

• Writing, teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

At Susquehanna, you’ll learn the foundational skills of all communication disciplines, as well as the integral theories and ethics that bind them all together. As a communication studies major, you will prepare for graduate study or a career in qualitative research, critical theory or interpersonal communications. With plenty of on-campus media outlets, you can sharpen all your communications skills at Susquehanna.

Explore the world of communication

Gain a broad view of mass communication or target a couple of disciplines to master with the communication studies major.

• You’ll learn the principles of professional communication and digital media, media law and ethics, graphic design and public speaking.
• You will also study the ways we communicate with each other, including group communication, intercultural communication and listening.

With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and researchers. This worldly perspective will help you be a better communicator after graduation.

History may take inspiration from the past, but here you do history.

Scour primary sources. Excel at organizing, scheduling and keeping notes. Develop a research project that will lead to graduate school or a promising career right after graduation. Travel to conferences to present your work. Explore local historical sites. Work both with antique sources and the latest digital technology.

Debate issues from various perspectives. Find your place in the world while acquiring 21st-century skills relevant to many careers.

History majors are preparing to:

• Practice law
• Direct financial institution
• Work in higher education
• Teach
• Pursue graduate degrees
• Work in museums
• Run a company

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Whether you’re interested in a career in research, behavioral health, social work, counseling or some other profession, psychology provides excellent preparation.

Our psychology majors have a track record of success in multiple career paths. Consistently accepted to among the best graduate and professional schools, they’ve demonstrated their versatility by excelling in a variety of professions.

Want to be a writer or an attorney? You’ll need to ensure your words resonate. Are you a future business manager or consultant? You’ll have to understand what motivates people and how they interact in groups. These are just a few ways psychology is critical in many careers.

A Master of Education in Curriculum & Instruction (M.Ed.) degree from Susquehanna will make you a better teacher by deepening your understanding of teaching and learning. In as few as five semesters (34 semester hours), you’ll become a more productive, creative, and reflective educational leader.

With classes in curriculum design, research methods, critical media literacy, and inclusive classroom strategies, you’ll be prepared to lead students and be a resource to peers. You’ll be paired with professors based on your research and content interests, so your studies will have the most applicable impact on your teaching.

Beyond the satisfaction of becoming a better teacher, public school teachers will see a significant raise in pay from their districts. Locally, teachers with master’s degrees earn, on average, $1,700 more per year than their bachelor’s degree holding counterparts.

Take center stage at Susquehanna and beyond in our theatre performance major.

You’ll grow artistically as an actor. From critical analysis of dramatic literature, to authentic and powerful acting on stage, you’ll develop in your craft beyond what you thought possible.

Explore characters that force you out of your comfort zone and learn something about yourself in the process. You’ll focus on the tools you need to improve your acting. Our intensive acting classes are supported by coursework in theatre history and dramatic theory, enhancing your performances. Adding one of our interdisciplinary minors, like arts administration and women’s studies, help you gain a better understanding of important topics in today’s world.

In ways more broad-based than fine arts degrees, you’ll gain a better understanding of human communication and culture.

Contemplate the complex moral and ethical issues faced by humanity — existence, meaning, values, truth and more.

Open your eyes to ideas you didn’t even know existed. We take on the complex issues that are rarely discussed.

You’ll be well-versed in classical philosophical thinking on age-old questions, like does God exist? We’re one of few universities to connect that kind of thinking to contemporary issues. We were the first university in the nation with a philosophy class on HBO’s “The Wire.” You’ll also study love and desire, environmental ethics, hip hop and other contemporary topics from a philosophical standpoint.

Even more than thought-provoking classes and great job opportunities, studying philosophy will help you understand yourself and lead a full and satisfying life.