Bachelor of Arts in Communication - Broadcasting

at Susquehanna University USA

If you want theatre as the cornerstone of your undergrad experience, this academically rigorous, broad-based course of study is for you!

Connect fresh audiences to the power of theatre and re-invigorate seasoned participants with new works and exciting approaches to well-known plays.

Learn about theatrical theories, best practices, historical challenges, and the great artists and thinkers of yesterday who make today’s performances meaningful.

Classes range from acting to production and design courses. Combined with history and dramaturgical work, you’ll have a better understanding of human communication, culture and the place theatre has in the world.

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Whether you’re interested in a career in research, behavioral health, social work, counseling or some other profession, psychology provides excellent preparation.

Our psychology majors have a track record of success in multiple career paths. Consistently accepted to among the best graduate and professional schools, they’ve demonstrated their versatility by excelling in a variety of professions.

Want to be a writer or an attorney? You’ll need to ensure your words resonate. Are you a future business manager or consultant? You’ll have to understand what motivates people and how they interact in groups. These are just a few ways psychology is critical in many careers.

Learn the essentials of digital and new media and gain real-life experience as a broadcaster — in front of or behind the camera — at Susquehanna. You’ll gain a holistic view of visual storytelling with our interdisciplinary minors, like film studies, to gain a better understanding of important topics in today’s world.

Learn principles of writing, ethics of communications, theories of traditional and digital media, and what it means to be a communications professional. Then, team up with others to learn tenets of broadcast media and professional communication. At Susquehanna, you will use the latest video and audio production equipment to practice videography, digital editing, writing for new media, commercial production and on-air procedures.

Action!

Evolve from a budding video storyteller to a well-rounded broadcast professional. You’ll amass experience in the field — broadcasting sports, creating commercials or shooting interviews — while you craft your own artistic vision. There are lots of opportunities for you to be involved, especially LensFlare, a group of students who create promotional and instructional videos for other students or faculty and staff.

Many broadcasting students take advantage of internships and study-abroad opportunities to gain a unique worldview of broadcast media. Before you leave Susquehanna, you will build a professional portfolio that will put you a level above the competition in your career field.

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.

In our program, you’ll study politics, government and public policy in the U.S. and abroad and why nations do — or do not — get along.

You’ll acquire the tools to question, analyze systems and institutions, and develop your own views about the best policies, programs and organizational rules for the world you envision.

Debates, simulations, trips to important political sites and engaged classroom conversation will encourage you to think more deeply about political issues of the day.

Prepare for a variety of careers

A political science degree gives you skills to follow many paths.

Some of our majors continue their political interests through public service. Recent graduates work for the New York City Office of Management and Budget, Maine House of Representatives, Boston City Council campaign, PA House of Representatives, PA Senate, PA Governor’s Office, New Jersey Assembly and the Snyder County PA Commissioner.

Others work for non-profit corporations in education, human services and health care as lobbyists, data analysts, professors, grant writers and more. Graduates also pursue jobs in insurance, finance, publishing and human resources.

Our students are also ready to attend law school or pursue graduate degrees in public policy, public administration or doctorates in political science.

For you to excel, we guarantee you an international internship as a student in our international business program. Many students study in another country, but how many get to work in one before they graduate? Our award-winning Global Opportunities study abroad program also offers added overseas learning. Employers will value your experience living in another country, working in a foreign business environment and engaging with diverse cultures.

You’ll graduate from Susquehanna ready to compete against other top candidates seeking employment in international business, marketing, accounting, government, human resources, trade, finance and non-profit work.

Because our bold curriculum is rooted in the liberal arts, you will develop essential skills that employers seek, like

• Writing, teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Explore society at every level — small groups, subcultures, cultures, organizations and institutions — and study how people interact.

When you study sociology here, you’ll learn to think critically about how race, class, gender, sexuality, law, culture, social media, social movements and the state impact individual, lived experience.

Develop useful and competitive skills

Studying sociology builds critical thinking skills and the ability to examine complex questions — skills valued by employers in all fields. You’ll learn there are multiple ways to approach any given problem.

You will design research projects, analyze data and identify useful ways to investigate questions about public policy, public health, community development, globalization, education and the law.

When The Princeton Review recently recognized Susquehanna University as one of the nation’s best institutions for undergraduates, surveyed Susquehanna students pointed to a variety of academic offerings that make Susquehanna stand out, including the university’s “top-notch” creative writing program.

Since one in 12 students at Susquehanna is a creative writing major, we have dedicated creative writing housing, poetry slams, seven student-run publications and frequent late-night literary gatherings.

From Day One, your work will be critiqued by professional, published authors — who are also your professors — and you’ll have plenty of chances to interact one-on-one with them.