Bachelor of Arts in Communication - Communication Studies

at Susquehanna University USA

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.

Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.

We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.

In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.

History may take inspiration from the past, but here you do history.

Scour primary sources. Excel at organizing, scheduling and keeping notes. Develop a research project that will lead to graduate school or a promising career right after graduation. Travel to conferences to present your work. Explore local historical sites. Work both with antique sources and the latest digital technology.

Debate issues from various perspectives. Find your place in the world while acquiring 21st-century skills relevant to many careers.

History majors are preparing to:

• Practice law
• Direct financial institution
• Work in higher education
• Teach
• Pursue graduate degrees
• Work in museums
• Run a company

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

Learn the essentials of digital and new media and gain real-life experience as a broadcaster — in front of or behind the camera — at Susquehanna. You’ll gain a holistic view of visual storytelling with our interdisciplinary minors, like film studies, to gain a better understanding of important topics in today’s world.

Learn principles of writing, ethics of communications, theories of traditional and digital media, and what it means to be a communications professional. Then, team up with others to learn tenets of broadcast media and professional communication. At Susquehanna, you will use the latest video and audio production equipment to practice videography, digital editing, writing for new media, commercial production and on-air procedures.

Action!

Evolve from a budding video storyteller to a well-rounded broadcast professional. You’ll amass experience in the field — broadcasting sports, creating commercials or shooting interviews — while you craft your own artistic vision. There are lots of opportunities for you to be involved, especially LensFlare, a group of students who create promotional and instructional videos for other students or faculty and staff.

Many broadcasting students take advantage of internships and study-abroad opportunities to gain a unique worldview of broadcast media. Before you leave Susquehanna, you will build a professional portfolio that will put you a level above the competition in your career field.

Susquehanna will power your natural curiosity and storytelling abilities. You will gain foundational skills like writing, editing, interviewing and even multimedia production — plus the critical-thinking and problem-solving skills from your well-rounded liberal arts education — to empower your storytelling. From podcasting to traditional newspaper reporting, you will develop research skills and learn to adapt content for varying news media to succeed in the ever-evolving world of journalism.

Susquehanna provides platforms for journalism and digital content majors, including the student-run newspaper, The Quill, the LensFlare student broadcasting group and other professional student clubs.

Whether you see yourself doing research, teaching, practicing medicine or working in law enforcement, a chemistry degree prepares you for a fulfilling career. You’ll be ready to step right into a job or a graduate program with experience on a research internship or presenting research at national conferences.

About half of our graduates pursue graduate studies in organic, physical and inorganic chemistry. A chemistry major sets you apart on dental and medical school applications — they know you can easily master challenging material. Our interdisciplinary minors help you gain a better understanding of important topics in today’s world.

A Master of Education in Curriculum & Instruction (M.Ed.) degree from Susquehanna will make you a better teacher by deepening your understanding of teaching and learning. In as few as five semesters (34 semester hours), you’ll become a more productive, creative, and reflective educational leader.

With classes in curriculum design, research methods, critical media literacy, and inclusive classroom strategies, you’ll be prepared to lead students and be a resource to peers. You’ll be paired with professors based on your research and content interests, so your studies will have the most applicable impact on your teaching.

Beyond the satisfaction of becoming a better teacher, public school teachers will see a significant raise in pay from their districts. Locally, teachers with master’s degrees earn, on average, $1,700 more per year than their bachelor’s degree holding counterparts.

You’ll step right into a finance career with the real-world skills you gain at Susquehanna to work as an analyst, in investor relations or as a financial adviser.

We have a state-of-the-art investment research lab with 11 Bloomberg terminals, an exception for a school our size. Bloomberg terminals allow you to analyze financial market in real time. You’ll also learn about placing and tracking trades by investing real university funds in the stock market through the River Hawk Investment Fund.

Our graduates achieve, with rewarding careers with brokerages or investment advisory firms, banks, insurance companies, manufacturing and service organizations. In addition to offering our students jobs, these companies help our students with internships.

Thinking about medical school or other health professions? Our biomedical sciences major is for you!

This versatile program will fully prepare you for any health-related field. Focused on health sciences, it still leaves ample room for developing other interests that enhance your application to professional schools.

If you want to be a health care professional, you may also wish to consider biology, biochemistry, chemistry, neuroscience and psychology as they are great points of entry to a career in health care. Many academic majors will prepare you for admission to professional schools if you also complete the required pre-requisite courses.

Jump into a career as a biomedical researcher or continue your studies to work in health care as a:

• Physician (MD and DO)
• Dentist
• Veterinarian
• Optometrist
• Physical therapist
• Pharmacist
• Podiatrist

You’ll also be ready for graduate study programs in biomedicine — including cell and molecular biology, cancer biology, immunology or microbiology — and to work in biomedical research.