Bachelor of Arts in Communication - Journalism and Digital Content

at Susquehanna University USA

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.

Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.

We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.

In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

If you want theatre as the cornerstone of your undergrad experience, this academically rigorous, broad-based course of study is for you!

Connect fresh audiences to the power of theatre and re-invigorate seasoned participants with new works and exciting approaches to well-known plays.

Learn about theatrical theories, best practices, historical challenges, and the great artists and thinkers of yesterday who make today’s performances meaningful.

Classes range from acting to production and design courses. Combined with history and dramaturgical work, you’ll have a better understanding of human communication, culture and the place theatre has in the world.

At Susquehanna, you’ll learn the foundational skills of all communication disciplines, as well as the integral theories and ethics that bind them all together. As a communication studies major, you will prepare for graduate study or a career in qualitative research, critical theory or interpersonal communications. With plenty of on-campus media outlets, you can sharpen all your communications skills at Susquehanna.

Explore the world of communication

Gain a broad view of mass communication or target a couple of disciplines to master with the communication studies major.

• You’ll learn the principles of professional communication and digital media, media law and ethics, graphic design and public speaking.
• You will also study the ways we communicate with each other, including group communication, intercultural communication and listening.

With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and researchers. This worldly perspective will help you be a better communicator after graduation.

You’ll step right into a finance career with the real-world skills you gain at Susquehanna to work as an analyst, in investor relations or as a financial adviser.

We have a state-of-the-art investment research lab with 11 Bloomberg terminals, an exception for a school our size. Bloomberg terminals allow you to analyze financial market in real time. You’ll also learn about placing and tracking trades by investing real university funds in the stock market through the River Hawk Investment Fund.

Our graduates achieve, with rewarding careers with brokerages or investment advisory firms, banks, insurance companies, manufacturing and service organizations. In addition to offering our students jobs, these companies help our students with internships.

History may take inspiration from the past, but here you do history.

Scour primary sources. Excel at organizing, scheduling and keeping notes. Develop a research project that will lead to graduate school or a promising career right after graduation. Travel to conferences to present your work. Explore local historical sites. Work both with antique sources and the latest digital technology.

Debate issues from various perspectives. Find your place in the world while acquiring 21st-century skills relevant to many careers.

History majors are preparing to:

• Practice law
• Direct financial institution
• Work in higher education
• Teach
• Pursue graduate degrees
• Work in museums
• Run a company

Art is the representational record of history, and we invite you to take a closer look.

Piece together visual clues in images, buildings and objects to shed light on the human experience past and present with faculty dedicated to your intellectual development.

You’ll debate art theory and criticism, while developing keen skills in visual analysis — an invaluable tool in our increasingly image-driven world.

Travel to major museums in Washington, D.C., Philadelphia and New York City, or visit our own Lore Degenstein Gallery to carefully study works of art from various times and places.

Popular classes embrace the interdisciplinary nature of art history, examining art through the lenses of diversity, gender and politics. Art history also pairs well with a major or minor in anything from anthropology to communications to foreign language.

The sheer amount of data collected by businesses like Google, Facebook, and Amazon is staggering — and they all need someone to interpret what it means.

With a degree in business data science from Susquehanna, that someone will be you. From accounting firms to major consumer brands to healthcare systems, businesses of all types and sizes are collecting data.

You’ll learn to manipulate large data sets and how to speak the language of data crunchers and C-suite executives. You’ll be the one they consult to translate the numbers into actionable business intelligence.

As an accounting student, you’ll get the skills, hands-on experience and knowledge to excel in whatever industry you’d like. We have a high rate of success in preparing accounting majors to land jobs before or shortly after graduation. Understanding accounting rules and regulations is just one factor for career success. Today’s accountants analyze data to provide meaningful insights to help clients and businesses prepare for their futures.

Because our bold curriculum is rooted in the liberal arts, you’ll develop essential skills that most sought-after accountants excel at

• Writing
• Teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Susquehanna will power your natural curiosity and storytelling abilities. You will gain foundational skills like writing, editing, interviewing and even multimedia production — plus the critical-thinking and problem-solving skills from your well-rounded liberal arts education — to empower your storytelling. From podcasting to traditional newspaper reporting, you will develop research skills and learn to adapt content for varying news media to succeed in the ever-evolving world of journalism.

Susquehanna provides platforms for journalism and digital content majors, including the student-run newspaper, The Quill, the LensFlare student broadcasting group and other professional student clubs.