Bachelor of Science in Computer Science

at Susquehanna University USA

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

From your very first semester, you’ll get important hands-on experience. In Global Business Perspectives, you’ll work on a consulting project to develop recommendations to improve the profitability of a major corporation, such as Netflix, Burberry or Under Armour. Then you’ll pitch your plan to real-life business executives.

Your education won’t just take place on campus — or even within the United States. You will go places around the world. Consider our award-winning study abroad programs, such as our popular Global Opportunities in London, where you’ll live, study and intern with other business students in the heart of this bustling city. You’ll gain intercultural competency and a level of confidence that you can succeed wherever you land in your career path.

Because our bold curriculum is rooted in the liberal arts, you’ll develop all of these essential skills like

• Writing
• Teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Physics courses in classical areas such as mechanics, electricity and magnetism, optics, and electronics with select classes in quantum areas give students the foundational knowledge to continue their education, step into a career or teach the next generation of Einsteins.

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

History may take inspiration from the past, but here you do history.

Scour primary sources. Excel at organizing, scheduling and keeping notes. Develop a research project that will lead to graduate school or a promising career right after graduation. Travel to conferences to present your work. Explore local historical sites. Work both with antique sources and the latest digital technology.

Debate issues from various perspectives. Find your place in the world while acquiring 21st-century skills relevant to many careers.

History majors are preparing to:

• Practice law
• Direct financial institution
• Work in higher education
• Teach
• Pursue graduate degrees
• Work in museums
• Run a company

Majors work towards the development of a cohesive body of work that demonstrates a distinctive personal style. The program emphasizes the mastery of a broad range of fundamental skills, with a focused experience in one technique or medium. Majors are well versed in historical and contemporary art, and are given numerous opportunities to exhibit their work, travel, and receive feedback from faculty and peers.

Prior to graduation, students will professionally mount a public exhibition of the work in The Lore Degenstein Gallery, where they will gain experience in a professional gallery with museum standards.

Required independent coursework and a cross-disciplinary approach allow students to investigate and experiment with multiple ways of creating art. Students are encouraged and given ample time to develop a distinctive and personal visual style.

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Luxury brands are unique — and so is our luxury brand marketing and management major, the only bachelor’s degree program in the U.S.

Through our strong alumni connections, you’ll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

Consumers of luxury brands are purchasing more than a product — they’re buying a symbol of success or a lifestyle that includes purchasing art, automobiles, beauty products, fashion and accessories, jewelry, real estate, travel, well-being and wine and spirits. This growing industry depends on brand managers and marketers who can help sell their lavish image. We’ll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that’s vital to keeping premium and luxury brands on top in a fiercely competitive market.

Beyond luxury marketing

Since you’ll take traditional marketing classes as well, you’ll also be ready to work at a mass consumer brand — or even help them take the big leap into luxury sectors.

Our bold curriculum is rooted in the liberal arts, so you’ll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.

Learn the essentials of digital and new media and gain real-life experience as a broadcaster — in front of or behind the camera — at Susquehanna. You’ll gain a holistic view of visual storytelling with our interdisciplinary minors, like film studies, to gain a better understanding of important topics in today’s world.

Learn principles of writing, ethics of communications, theories of traditional and digital media, and what it means to be a communications professional. Then, team up with others to learn tenets of broadcast media and professional communication. At Susquehanna, you will use the latest video and audio production equipment to practice videography, digital editing, writing for new media, commercial production and on-air procedures.

Action!

Evolve from a budding video storyteller to a well-rounded broadcast professional. You’ll amass experience in the field — broadcasting sports, creating commercials or shooting interviews — while you craft your own artistic vision. There are lots of opportunities for you to be involved, especially LensFlare, a group of students who create promotional and instructional videos for other students or faculty and staff.

Many broadcasting students take advantage of internships and study-abroad opportunities to gain a unique worldview of broadcast media. Before you leave Susquehanna, you will build a professional portfolio that will put you a level above the competition in your career field.

If music is your passion, there’s no place like Susquehanna. Enjoy small-school advantages and big-school opportunities at one of the best liberal arts music programs in the country.

We encourage you to double major. It gives you a unique educational experience and invaluable flexibility when it comes to your career.

Grow as a musician, performer and thinker

You’ll get one-on-one mentoring from teachers who are experienced educators and active performers. We’re an undergraduate-only program so you won’t compete with graduate students for performance opportunities.

Enjoy bright, airy rehearsal and performance facilities-even our practice rooms have windows! Our magnificent Stretansky Concert Hall is an ideal performance space for acoustic music.