Bachelor of Science in Marketing

at Susquehanna University USA

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.

Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.

We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.

In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.

From your very first semester, you’ll get important hands-on experience. In Global Business Perspectives, you’ll work on a consulting project to develop recommendations to improve the profitability of a major corporation, such as Netflix, Burberry or Under Armour. Then you’ll pitch your plan to real-life business executives.

Your education won’t just take place on campus — or even within the United States. You will go places around the world. Consider our award-winning study abroad programs, such as our popular Global Opportunities in London, where you’ll live, study and intern with other business students in the heart of this bustling city. You’ll gain intercultural competency and a level of confidence that you can succeed wherever you land in your career path.

Because our bold curriculum is rooted in the liberal arts, you’ll develop all of these essential skills like

• Writing
• Teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.

When The Princeton Review recently recognized Susquehanna University as one of the nation’s best institutions for undergraduates, surveyed Susquehanna students pointed to a variety of academic offerings that make Susquehanna stand out, including the university’s “top-notch” creative writing program.

Since one in 12 students at Susquehanna is a creative writing major, we have dedicated creative writing housing, poetry slams, seven student-run publications and frequent late-night literary gatherings.

From Day One, your work will be critiqued by professional, published authors — who are also your professors — and you’ll have plenty of chances to interact one-on-one with them.

Learn the essentials of digital and new media and gain real-life experience as a broadcaster — in front of or behind the camera — at Susquehanna. You’ll gain a holistic view of visual storytelling with our interdisciplinary minors, like film studies, to gain a better understanding of important topics in today’s world.

Learn principles of writing, ethics of communications, theories of traditional and digital media, and what it means to be a communications professional. Then, team up with others to learn tenets of broadcast media and professional communication. At Susquehanna, you will use the latest video and audio production equipment to practice videography, digital editing, writing for new media, commercial production and on-air procedures.

Action!

Evolve from a budding video storyteller to a well-rounded broadcast professional. You’ll amass experience in the field — broadcasting sports, creating commercials or shooting interviews — while you craft your own artistic vision. There are lots of opportunities for you to be involved, especially LensFlare, a group of students who create promotional and instructional videos for other students or faculty and staff.

Many broadcasting students take advantage of internships and study-abroad opportunities to gain a unique worldview of broadcast media. Before you leave Susquehanna, you will build a professional portfolio that will put you a level above the competition in your career field.

As an accounting student, you’ll get the skills, hands-on experience and knowledge to excel in whatever industry you’d like. We have a high rate of success in preparing accounting majors to land jobs before or shortly after graduation. Understanding accounting rules and regulations is just one factor for career success. Today’s accountants analyze data to provide meaningful insights to help clients and businesses prepare for their futures.

Because our bold curriculum is rooted in the liberal arts, you’ll develop essential skills that most sought-after accountants excel at

• Writing
• Teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

Whether you see yourself doing research, teaching, practicing medicine or working in law enforcement, a chemistry degree prepares you for a fulfilling career. You’ll be ready to step right into a job or a graduate program with experience on a research internship or presenting research at national conferences.

About half of our graduates pursue graduate studies in organic, physical and inorganic chemistry. A chemistry major sets you apart on dental and medical school applications — they know you can easily master challenging material. Our interdisciplinary minors help you gain a better understanding of important topics in today’s world.

Master the Spanish language and immerse yourself in the cultures of the Spanish-speaking world.

We’re one of the only universities that requires semester-long study abroad for language majors. Connect with native Spanish speakers in Valencia, Spain; Heredia, Costa Rica; Merida, Mexico; or Havana, Cuba — to name a few.

While abroad, you’ll live with host families, do internships in fields such as health and grant-writing, and take courses in a broad array of disciplines. You will also travel and make new, long-lasting friendships.

When you return to Susquehanna, you’ll bring back firsthand knowledge of the cultures you’ve experienced and a grasp of the Spanish language only achieved through immersion!

• Connect with Spanish-speakers on campus! Take courses on the literatures, cultures and histories of Spanish-speaking communities around the world. Study Spanish translation, and get involved with activities outside of the classroom.
• Come to our Latinx Initiative, which promotes the understanding of Latino cultures through exhibits, film, presentations, workshops and speakers.
• Join in conversation tables with Fulbright Fellows from Spain and Latin America.
• Share your interests with a growing number of Susquehanna students interested in Latinx cultures and heritage by joining ALAS (Association of Latinx and American Students).

Biochemistry is one of the most exciting degrees you can pursue in college.

You will apply chemical and physical principles to increase your knowledge of the complex chemical reactions among molecules in biological systems.

Learn to more fully understand life by studying the chemical relationship with the environment. The uses for this knowledge are astounding.

• Unlock human genomes
• Study genetic mutations and evolution
• Cure devastating diseases
• Make a difference

Work closely with biochemistry faculty on research using the latest equipment and technology — chromatography systems, laser systems and a nuclear magnetic resonance spectrometer. Get comfortable in a modern laboratory setting doing research with our first class faculty.